Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11

Post on 10-May-2015

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One of the biggest impact of social media on Businesses is the large amount of data that is being created every day.This tsunami of data is having, and will have, a dramatic impact on both those who sell and on those who buy.I will start by talking first about the impact on those who sell, and I will do so by telling you a real life story.

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Big Data & The Emergence of Social Selling

Umberto Milletti - CEO, InsideView @umbertom

Adoption & Overload Dilema

Financial Markets Explode1980s

Financial Information

Boom

Bloomberg Terminal

Now Bloomberg is a

Must Have

Success! An Empire built on BIG DATA

Sales TodayIs all that data helping

Find the cluesCustomers are leaving clues online.

ConversationsWith or without you.

Sales is Relationships

Relationships?How do you build

Personal Information everywhere

Ready?Is your sales team

Grinding Data?Are you just

Intelligence?Or using

Organized, Relevant & Integrated

My Employer Target CompanyGerald S. CasilliBoard Member -InsideView Also Works at

Xactly Corporation(Board Member)

Team Previous Employer Target CompanyCory AyresFormer, Salesforce.com Now Works at

Xactly CorporationDirector, Corp Sales

Connection via Greg Volm

Smart Connections – Identify entry points

Daily Summary AlertAcquisitions

Xactly, Inc – Xactly to Acquire CentiveXactly Corporation today announced it has acquired the Lowell, MA-based company Centive to become the software industry’s largest ….

Smart Agents – Delivered via Email

Smart Records – Close the loop

“Sales people using Sales Intelligence

generate 17% more revenue than their peers

who do not”

Source: The Sales Intelligence Challenge, CSO Insights, Jan 2011

Winning

In Summary

Tuned OutCustomer 2.0 has Our yelling

Empower Your Sales TeamWith The Right Tools

Announcing

FREE out-of-the-box InsideView for all SugarCRM users

Today 2pm (Napa):

“Getting a Competitive Advantage through Social Selling”

Twitter: @umbertomBlog: umberto.insideview.com