Lessons Learned From 37,320 Minutes of Blogger Outreach

Chelsea BlackerUK.BLUEGLASS.COM

@ChelseaBlacker

Chelsea Blackercblacker@blueglass.com@chelseablacker

UK.BLUEGLASS.COM

The Challenge

• 65 Unique Domain Links• 2 Month Project• 44 Keywords • Website 1: Average Rank 17• Website 2: Average Rank 25

Results

• 82 Unique Domain Links• 4 Month Project

Before After0

5

10

15

20

25

30

Website 1Website 2

Website 1 Media Value

Before After£0

£500

£1,000

£1,500

£2,000

£2,500

£3,000

Website 2 Media Value

Before After£0

£1,000

£2,000

£3,000

£4,000

£5,000

£6,000

What We Learned

Competitor AnalysisCategorise backlinks by blogs, news sites, etc.

Sort by influence rank.

Persona DevelopmentCan be an extravagant

waste of time

Break it DownBreak down your writer

selection process into simple steps. Have a stock email with dummie brief, explaining your payment methods, due dates.

WritersFind writers using Elance, Twitter, &

PeoplePerHour. Do NOT pay until you are happy. Beware of writers trying to invoice you twice.

Blogger OutreachSupply useful images with

Compfight. Acting as a keen enthusiast

helps your content look more credbile.

Rule of ThreeAverage 3 emails to get a

blog post placedSuggest 3 subject mattersProduce the doc in 3 file

formats (word, HTML, email)

Time is Money

Time is Money

Don’t Bite Off More Than You Can Chew

Spread Thin44 keywords for 65 links means impact for any given term isn’t

as strong as it could be

New Things to Try

Quality

Authorshipty

Chelsea Blackercblacker@blueglass.com@chelseablacker

UK.BLUEGLASS.COM