Blogging 101 (Internal Presentation for Smartbridge)

Post on 14-Nov-2014

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description

My effort to get the developers and consultants of Smartbridge excited to blog for the company by making it accessible. Blogging isn't as scary as it sounds!

transcript

60% of businesses have a company blog.

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

g

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

gTop of search resultsReason to share

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

gTop of search resultsReason to share

New point of c

ontact

Glorify custo

mers &

partners

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

gTop of search resultsReason to share

New point of c

ontact

Glorify custo

mers &

partners

New Customers

http://www.copyblogger.com/freelance-copywriter-negotiation/(for casual, short paragraphs)

http://www.inc.com/les-mckeown/3-reasons-good-strategies-fail.html (for title, length, bullets)

www.smartmpm.com/blog

Blog CategoriesSolution Categories

EIM / Business Intelligence/BI

Mobility

Cloud

ERP/JDE

Marketing Tech

Technical Categories

Internal IT

Agile Methodology

Project management

Industry Categories (posts that are industry focused will also have a solution or technical category as well)

Food Service

Food Distribution

Oil & Gas