Blogging102

HelenaEscalanteFounder,Speaker,BibliophileandWriteratEntreGurus.comhelena@entregurus.com

Ablogthatsharesoneidea,everyday,fromthebooksofthebestENTREpreneurshipGURUS,thatyoucanreadinunder5minutes.

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SearchEngineOpCmizaCon

10TipsforSEO

1.  WriteagoodDtle,like"HowtoBakethePerfectChocolateChipCookie."

2.  Includelinkstogreatcontent,bothwithinyoursiteandtoothergreatsites.

3.  MenDonkeywordsrelatedtoyourarDcle:cookies,chocolatechip,etc.

4.  Don’twritetooliRle;SearchengineslikearDclesofatleast300words.

5.  Postcontentregularly,atleastonceaweek.

10TipsforSEO6.  Don’tneglectmetadata(whichreallyjustmeans

informaDonaboutinformaDon):descripDon,tags,keywords.

7.  UsekeywordsinthetagsanddescripDonforyourimages.

8.  Createthreetofivecategoriesrelatedtoyourblogcontent.

9.  Addheadertags(H1,H2,H3)10. Getsocial!Shareonsocialmediaandencourage

yourreaderstosharethemtoo.Googlelikescontentthat'sge_ngshared.

MoneCzaCon

MoneCzaCon

•  Ads•  PremiumContent•  Affiliaterevenue:Resourcespage(Amazon,Audible,CommissionJucDon,Bluehost,training,amyriadothersinyourindustry)

•  Courses•  Coaching•  Speakingengagements(products&svcs)

MoneCzaCon

•  CommunityGroups•  Masterminds•  Products•  WriDngabook•  Sponsors•  Promotedcontent

EmailList

BuildanEmailList•  EmailissDlloneofthebestwaystoreachpeopleonline.•  Youownyouremaillist(unlikeafanbaseonTwiReror

Facebook),andyoucantakeitwithyouwhereveryougo(evenifyoustartanewblog).

•  Emailispersonal,directandprivate.•  Agreatwaytoreachouttoyoursubscribersandconnect

withthem.Blogsandsocialmediadon’tdothat.•  Lotsofwaystobuildagoodemaillist.Giveaway

somethinginexchangefortheiremailaddress.•  Addvalueandpeoplewilltalkaboutit.Otherswillwantit.•  Whatdatadoyougather?GDPR–EuropeanUnion

3TypesofEmail

•  Update:Recentblogposts,anexclusivepieceofcontentforyoursubscribers...catchyourreadersupwithwhat'sgoingonwithyou.Addvalue!

•  Posts:Samecontentpostedonablogisemaileddirectlytoasubscriber.Stayintouch,noneedtocreatenewcontent.

•  NewsleMer:It'susuallyweeklyormonthly,andolenhasgraphicsandtonsofcontent.Butitdoesn'thavetobecomplicatedorlong:TimFerriss5-BulletFriday.

EmailDripCampaigns6essenCalparts:1.  WelcomenewreadersandsharetheirincenDve

bonus.Welcomethem,makeapromise,andinvitethemtoconnect.

2.  Sharefeaturedcontent(yourbestormostpopularposts).

3.  AskaQuesDon:Gofirst,thenaskyourreaderswhattheyarestrugglingwith?

4.  Shareaninspiringstory.Ifyouhaveasmallthingforsale,invitethemtobuyit.Addvalue!

EmailDripCampaigns

6essenCalparts:5.  Invitethemtosharesomethingyou'vegiven

themwithafriend.6.  SetExpectaDons.Encouragethemandshare

whattheyshouldexpectinthefuture,andevenletthemoptoutiftheydon'tconnectwithyourlong-termvision.

THANKYOU!!Let’sconnect:helena@entregurus.com

linkedin.com/in/helenaescalante