Body Language The Hidden Language

transcript

Brad Nunnally UX Solution Architect | Perficient XD @bnunnally IA Summit 2014 #IAS14

@bnunnally IA Summit 2014 #IAS14

Gone Hollywood

Glimpse The Soul

State of Mind

Albert Mehrabian found that the total impact of a message is about 7 percent verbal (words only)

and 38 percent vocal

(including tone, inflection, and other sounds) and

55 percent nonverbal.

A Reflection of Self

Express Feelings

Decisions

SCIENCE shows that a decision is made up to 7 seconds before the decision has been verbally communicated.

Predictions

Why Should Designers Care?

Research Methods

Observational Data

Seeing Signals

‣ Allows you to ask smarter questions

‣ Aware of sensitive topics

‣ Predicting when you might risk breaking trust

The Client

Co-Workers

Collaboration

Present Yourself

Bad News…

Disagreement…

Agreement

Voiceless Participants

What are the signs?

‣ Acceptance of an idea or person

‣ Signal of openness and trustworthiness

‣ Coupled with touching

‣ Fondness

‣ Familiarity

‣ Offering up something

Closed

‣ Agressive

‣ Defensive

‣ Seeking Dominance or Control

‣ Seeking Resolution

‣ Uncomfortable

‣ Attempting to reassure oneself

The Handshake

‣ Attempt to dominate other person

‣ Signal submission to other person

‣ Determining social status or equality

‣ Showing trust

‣ Presenting their “core”

‣ Feeling agreeable

‣ Making presences feel known

‣ Showing excitement

Crossed

‣ Protecting their “core”

‣ Feels threatened

‣ Disagreeable

‣ Tense and closed off

‣ Feeling anxious or rejected

Crossed

‣ Feeling closed off

‣ Desires some privacy

‣ Get distance from others

‣ Showing a sense of insecurity

‣ Close minded

Spread Out

‣ Confidence in oneself

‣ Showing interest if directional

‣ Desire to move if directional

‣ Standing one’s ground

‣ Pupils signal honesty or deceit

‣ Direction indicates if they are using memory or imagination

‣ Corners show authenticity

‣ Blinking shows level of comfort

‣ Flaring shows discomfort or displeasure

‣ Coloring indicates emotional state

‣ Pinching or rubbing are signs of doubt

‣ Or needing to sneeze

‣ Wrinkling conveys a sense of distaste

‣ Pursed lips signal displeasure or frustration

‣ Biting lips or cheeks is a sign of anxious feelings

‣ Twitching indicates cynicism or disbelief

‣ Smile, mixed bag of meanings

‣ Full, Half, Smirk, etc

The Body

Cowboy

‣ Sizing up another person

‣ Generally an aggressive stance

‣ Looking to establish their presence

Hands & Head

‣ Ready to “take the floor”

‣ Disengaged from current conversation

‣ Broadcasting a sense of confidence

Edge of Seat

‣ Passionate or excited about what’s going on

‣ Ready to take action

Cultural Differences

Universal Signs

Different Meanings

Physical Expressions

Game Time!

Charades!!

‣ 1 Host

‣ 4 “Guests”

‣ Host needs to guess each Guests general demeanor

‣ Guests can only communicate non-verbally

Happy Sad

Giddy Tired

Charades!!

‣ 1 Host

‣ 4 “Guests”

‣ Host needs to guess each Guests general demeanor

‣ Guests can only communicate non-verbally

So What?

Take Aways

‣ Reading body language is a good soft skill for designers and researchers

‣ Context MATTERS! Sometimes someone might just be a little cold

‣ Don’t focus on a single signal, but focus on all of them

How Do You Practice

Reading?

Watch Yourself

Watch Others

Ask… If Appropriate

Mimicking

Read Up

Start Acting

Thank You!Brad Nunnally UX Solution Architect Perficient XD

Email - brad.nunnally@perficient.com Twitter - @bnunnally Site - www.onestraythought.com

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