Using Brandwatch for Competitor Benchmarking

Alyssa Edelman /Brandwatch

Lou Perseghin /Chatterblast Media

Agenda

• Mention Volume

• Page Types

• Custom Categories

• ChatterBlast Case Study

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How do you benchmark your brand…

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…when you have a lot of competitors?

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tarte

Mention Volume

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Query Groups

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Add a Chart

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Filter and Change View

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Mention Volume Across Brands Over Time

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Horizontal Bar Chart for Relative Share of Voice

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Share of Voice Pie Chart

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Page Types

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Filter and Change View

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Understanding Social Across Page Types

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Custom Categories

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Create Categories

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Set Up Rules

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Filter and Change View

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Benchmarking Product Conversation Across Brands

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ChatterBlast Case Study

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Client Profile – Brandywine Realty Trust

• Large, privately owned commercial real estate developer and property manager

• Owns, leases, and manages an urban, town center, and suburban office portfolio

• PA, NJ, DE, MD, DC, TX, CA

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Goals

• Understand how their company & developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

• Stay informed on industry trends

• Be aware of competitor and peer developments

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Approach

• Consolidate social accounts

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Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

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Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

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Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

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Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

#brandwatchtips © 2014 Brandwatch.com | 27

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

#brandwatchtips © 2014 Brandwatch.com | 28

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

#brandwatchtips © 2014 Brandwatch.com | 29

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

#brandwatchtips © 2014 Brandwatch.com | 30

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

• Stay informed on industry trends

#brandwatchtips © 2014 Brandwatch.com | 31

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

• Stay informed on industry trends

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Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

• Stay informed on industry trends

#brandwatchtips © 2014 Brandwatch.com | 33

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

• Stay informed on industry trends

#brandwatchtips © 2014 Brandwatch.com | 34

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

• Stay informed on industry trends

• Be aware of competitor and peer developments

#brandwatchtips © 2014 Brandwatch.com | 35

Approach

• Consolidate social accounts

• Understand how their company and developments are perceived

• Track presence of executives in the news

• Understand opportunities for positive PR

• Stay informed on industry trends

• Be aware of competitor and peer developments

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Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

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