Brianna Roberti

“FA102a, Research and Brand Development”

“A Robot that Learns How to Tidy Up After You”http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

Assignment One, Research

Researchers at Cornell’s Personal Robotics Lab have trained a robot to examine a room, identify all the objects, figure out where they belong, and put them away to their designated places.

Assignment One, Research

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

The robot stitches together images to develop an overall view of the room. It divides it into blocks based on gaps of color and shapes.

Assignment One, Research

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

Even though the robot can not identify the difference between a bowl and a globe; it is 80 percent accurate.

Assignment One, Research

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

A robot mind at work.

Assignment One, Description of Future Product or Service

Selected Words from Original Post:Tidy, Responsive, Helpful, Clean

Generated Name Possibilities:RoboTidyHandful Healper

Selected Name:RoboTidy

Assignment Two, Naming Process

Assignment Two, Brand Character Diagram

Character/ PersonaOrganized

AuthoritativeProfessional

Tidy

ToneDirect

PersonalResponsive

Loyal

LanguageSimple

EssentialHelpfulSavvy

PurposeCleanStack Help

Service

RoboTidy