Post on 23-Jan-2015
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PERSUASIVE COMMUNICATION
PREPARED BY
NIJAZ N
How a strong message can influence thinking, beliefs & behavior
• Clear purposeful communication can
– Remove obstacles
– Build Support
– Change Perception
– Influence behavior
– Speed decision making & action
• Writing reveals one’s ability to think clearly and to use language
effectively.
PERSUASIVE COMMUNICATION
• Are a highly effective way to communicate with employees
or customers.
• Circulars are an inexpensive and fast way to distribute
information.
• Managers can create a circular on their computer and print
out multiple copies in 30 minutes or less.
• The most important feature is the heading, which targets a
specific audience.
CIRCULARS /FLIERS
SAMPLE CIRCULARS /FLIERS
PUBLICITY MATERIAL
• Anything used to
publicise or raise
awareness of the
Council's work,
including but not
limited to posters.
• A bulletin issued
periodically to the
members of a society,
business, or organization.
• Report or open letter
giving informal or
confidential news of
interest to a special group
NEWSLETTERS
• An announcement containing information about an event.
• A sign posted in a public place as an advertisement.
NOTICES
• Advertising is a form of
communication for marketing
and used to encourage,
persuade, or manipulate an
audience (viewers, readers or
listeners; sometimes a specific
group) to continue or take some
new action
• A public promotion of some
product or service
ADVERTISEMENT
• A leaflet is a written or pictorial message on a single
sheet of paper.
• Standard leaflets contain general propaganda messages
intended for repeated use in all types of psychological
operations.
LEAFLETS
• An Invitation letter is a
simple letter written to
invite or request the
presence of an
individual or groups of
patrons for a celebration
or an important
function.
INVITATION
INTERNAL COMMUNICATION
PREPARED BYNIJAZ N
ASST PROFESSORC H MOHD’ MEMORIAL COLLEGE FOR ADVANCED
STUDIES
• Is the dialogic process between employees and
employer, and employees and employees.
• Communication between employees is very often far
more powerful than any communication from employer
to employee.
INTERNAL COMMUNICATION
• A written proposal or
reminder.
• A note, document or other
communication that helps
the memory by recording
events or observations on a
topic, such as may be used
in a business office.
• Plural of memorandum.
MEMORANDA
• Notice: Before the meeting.
– Sent to those who have the right to attend the meeting.
– Should reach within reasonable time. (Should include Day -Date
–time – Place)
• Agenda : Before the meeting
– Official list of things to be done or dealt with in meeting.
• Minutes : During the meeting.
– Official record of discussion held and decisions taken during the
meeting.
– Serve as an aid to memory
MEETING DOCUMENTS