BYOD – Bring your own device

transcript

Why Enterprise Software Vendors struggle withMobile

Stephan HauxDirector Product ManagementNetbiscuits

March 30, 2012 © Netbiscuits GmbH 2012 1

Who is Netbiscuits?

9.6billionPages & content itemsdelivered/month

Doubled in the last 12 months

120millionVideos delivered/month

15,000Community of over

developers

27,000Sites & apps live andgrowing by 500/month

8 offices on 4 continents

8,000+Device profiles in our database

ME Awards 2011, won for the second time since 2009Best Mobile Web Publishing Platform

Gartner 2011 MCAP Magic Quadrant ranks NetbiscuitsVisionary with highest ability to execute

Frost & Sullivan European Best Practice Awards 2011Best Mobile Apps Deployment Platform

CBS.com mobile site built on Netbiscuits Platform winsMeffys & Eppy Awards Best Mobile Site

Global Mobile Awards at Mobile World Congress 2012Shortlisted Best Cloud-Based Technology

BiscuitML Visualization

Biscuits are optimized, element by element, for each mobile browser

XML BiscuitsHeader

Navigation

Teaser

Tabbed Container

Widget

Map / POI

Scripting Slideshow

TagCloud

Footer

Rendered mobile site

Biscuit ML<GALLERY id="nb-joif2de"><headline/><items>

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What do we do? - biscuitML

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<td id="nb-joif2deitem3"><span class="" style="display:block;"> </span>…

Plus other mark-up languages includingWML, cHTML (iMode), HDML, XHTML

World Class Client RosterNetbiscuits is becoming the standard for mobile web development…

Global Delivery and Services

Kaiserslautern, GermanyGlobal HQNOCCFull Services

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Selling for us Implementing forcustomers

Integrating with us

Thank You – Ciklum: NB Core Development

3/30/2012 Slide 8© Netbiscuits

GmbH 2012

Tactile: Launch Partner BMW

Live at Your BMW Dealer in GermanySaturday 24th March

Thank You – Ciklum: Philips Globally

BYOD – Not so new concept

BYOD - Demographics today

ManagementIT professionalsTechnical Staff – in particular Engineers

Everyday work heavily supported by IT (E-Mail, Office Tools,Internet, ERP, CRM, CAD …)

Tech/ IT SavvyYounger than average Workforce

BYOD – Untapped potential

Little to no-IT supported workPossible Examples

DeliveryService (customer or plant)

Blue Print CharacteristicsLarge numbers of usersBelow Average Business BenefitsStrong interaction between Physical & Digital parts

Business Rational (compared to Company only)Lower Investments as device costs lower

Comparing Enterprise & Consumer

In the beginning itwas simple…

…then came morestrong players

…and old playersbring even more!

Smartphone Screen Size 1 X X XSmartphone Screen Size 2 X XSmartphone Screen Size 3 X

Tablet Screen Size 1 X X XTablet Screen Size 2 X XTablet Screen Size 3 X XTablet Screen Size 4 X

PC XIPTV ? ? ?

It's all About Width & Height

Designing for Multiple Screens

HTML5 –Everything Except Green is a Problem!

Problems 1 & 2 Create Problem No.3

The technology spaghettiScreensContent TypesDifferent CodeFeatures & FunctionsBusiness LogicMaintenance & Support

Chekov’s Console – The Parallel Experience

My Advice – Your Opportunity?

Start consider Mobile as Tool beyond CommunicationTake the learning on Mobile from your MarCom team

If they do not have a mobile optimized Website: Build one

BYOD/ Mobile Web Apps carry potential for Competitive Advantage(if moved fast)Mobile Enterprise Web Apps are like Mobile Web SitesBe Careful with Native Apps

If you start now:Select a proven PlatformSelect or Become a mobile savvy Implementation Partner

Thank You

Stephan HauxDirector Product Managements.haux@netbiscuits.comTwitter: sthaux See Tactile in Action

Netbiscuitshttp://m.netbiscuits.com