BIG DATA & PLANNING INNOVATION

INSIGHTS • IDEAS • RESULTS

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90% of the worlds data has been created during the past 2 years

BIG big data

Source: IBM/Bigdata © 2015 OMD. Proprietary & confidential | 3

DATA BANKS

Website analytics

Consumer/Brand trackers

Product usage

Mobile usage

Store Traffic

CRM System

Stock Levels

Social Behavior

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BETTER ROI

BENEFITS OF BIG DATA

CREATING AN EMPTIONAL BOND WITH THE CONSUMER

NEW PRODUCT AND SERVICES

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A SHIFT FROM BUYING SITES TO BUYING AUDIENCES

AT SCALE…

50 $

1,30 $

0,90 $ 1,00 $

0,95 $1,50 $ 1,30 $

1,30 $1,20 $

1,50 $

…we now purchase relevant consumers individually.

A shift from buying sites to buying audiences at scale

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DATA LEADS TO CREATING THE PLANNING INNOVATION

THE OPPORTUNITIES FOR DATA TARGETING ARE ENDLESS

Sport resultsLocal WeatherTV Program and

TV Ad Synching Time & Day

Hyper local

advertising

Store

personalization

experience

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PROGRAMMATIC WILL ENABLE YOU TO;

MORE EFFICIENT MEDIA

CONTROL: WHERE, WHO AND HOW YOU COMMUNICATE

MORE TARGETED MEDIA

LESS WASTAGE

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© 2014 OMD. Proprietary & confidential | 99

THE FUTURE!

TOMORROW: CRM MEETS MEDIA

CRM MEDIA

1. It will be essential that within the organization these two function do not exist in silos2. It will be essential that CRM & Media agencies collaborate

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CREATIVE PROGRAMMATIC VERSIONING

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Trader Analyst

Data

Performance

TOMORROW: PEOPLE

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DATA & MEDIA

Historically Today and Beyond

Media Data Data Media

Media drives Data decisions Data drives Media decisions

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THANK YOU