CANADIAN CANADIAN HOLIDAY SHOPPERSHOLIDAY SHOPPERS

DA

YS

DA

YS

BETWEENBLACK FRIDAYAND CHRISTMAS

CANADIANS CROSSING OVER THE BORDER FOR SHOPPING IS EXPECTED TO DRASTICALLY DECLINE THIS 2014 HOLIDAY SEASON

61%of Canadians

are looking to make purchases

on Black Friday.

CANADIAN SHOPPERSCANADIAN SHOPPERSare taking a frugal approach to this holiday season

The average Canadian will spend $1,517 in 2014 for the holidays

Down from $1,810 in 2013

CANADIANS WILL SPENDCANADIANS WILL SPENDon average

Sources:

http://www.thestar.com/business/economy/2014/11/14/canadians_less_familiar_with_cyber_monday_than_black_friday.htmlhttp://www.theglobeandmail.com/report-on-business/small-business/sb-growth/day-to-day/as-holidays-near-small-businesses-continue-to-lag-in-online-retail-space/article21091030/http://www.canadianliving.com/life/money/how_much_does_christmas_cost_canadians.phphttp://www.marketwired.com/press-release/2014-bmo-holiday-outlook-spending-expected-to-drop-to-three-year-low-tsx-bmo-1963536.htmhttp://ca.reuters.com/article/businessNews/idCABRE90F0Y620130116?pageNumber=2&virtualBrandChannel=0

WHEN CANADIANS ARE PLANNING ON SHOPPINGWHEN CANADIANS ARE PLANNING ON SHOPPING

TOP CATEGORIES FOR CANADIANS BUYING TECH GIFTSTOP CATEGORIES FOR CANADIANS BUYING TECH GIFTS

34%

39%26%

LAPTOP OR TABLET

28%28%

VIDEO GAMES AND/ORGAMING CONSOLES

32%32%

ELECTRONIC GADGETS AND TOYS

30%30%

ONLINE SALES IN CANADA JUMPED

in 2013

$582.70on gifts

$359.80on travel

$307.30on holiday

entertainment

$147.50on miscellaneous

expenses

@nextopiawww.nextopia.com

&#1 Global Provider of eCommerce Site Search Navigation Solutions