Cannes Lions Initiative "Unlocking The Power of Mobile"

21 June, 2010

Bader pointed out that there were four “wins” for marketers in mobile: 1. Media ROI2. In-Store & Shopper Marketing3. Loyalty & CRM Programme Management4. Consumer Engagement with Brands

SMS programmes to get people engaged and better ROI than PC are some important aspects of Media ROI. Through in-store and shopper marketing, marketers can get them interested in multiple products.