February 2012

IxDA | Challenging conventional thinking

John Waterworth UX Consultant, Foolproof

IntroductionConventional wisdom

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“Faced with the choice between changing one’s mind and proving that there is no need to … almost everyone gets busy on the proof.”

J K Galbraith

The Affluent Society, 1958

Constraining possibilities

Discov

er DefineDev

elop Deliver

Introduction

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designcouncil.org.uk/designprocess

Constraining possibilities

Discov

er DefineDev

elop Deliver

Introduction

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Constraining possibilities

Develo

p Deliver

Introduction

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Use design not to craft a solution but to explore what could be

design-interactions.rca.ac.uk

dunneandraby.co.uk

Anthony Dunne: Crafting Design Speculations

Talks

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Use design not to craft a solution but to explore what could be

design-interactions.rca.ac.uk

dunneandraby.co.uk

Anthony Dunne: Crafting Design Speculations

Talks

7© 2012 Foolproof Limited

Use design not to craft a solution but to explore what could be

design-interactions.rca.ac.uk

dunneandraby.co.uk

Anthony Dunne: Crafting Design Speculations

Talks

8© 2012 Foolproof Limited

Use design not to craft a solution but to explore what could be

design-interactions.rca.ac.uk

dunneandraby.co.uk

Anthony Dunne: Crafting Design Speculations

Talks

9© 2012 Foolproof Limited

Guide book for a new mobile phone

Designed to make a modern smartphone accessible to older people

vitaminsdesign.com

Adrian Westaway: Bananas, Technology, and Magic

Talks

10© 2012 Foolproof Limited

Guide book for a new mobile phone

Designed to make a modern smartphone accessible to older people

vitaminsdesign.com

Adrian Westaway: Bananas, Technology, and Magic

Talks

11© 2012 Foolproof Limited

Guide book for a new mobile phone

Designed to make a modern smartphone accessible to older people

vitaminsdesign.com

Adrian Westaway: Bananas, Technology, and Magic

Talks

12© 2012 Foolproof Limited

Guide book for a new mobile phone

Designed to make a modern smartphone accessible to older people

vitaminsdesign.com

Adrian Westaway: Bananas, Technology, and Magic

Talks

13© 2012 Foolproof Limited

Guide book for a new mobile phone

Designed to make a modern smartphone accessible to older people

vitaminsdesign.com

Adrian Westaway: Bananas, Technology, and Magic

Talks

14© 2012 Foolproof Limited

Conclusion

Sounds great, but what can I do?

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Thought experiments

Stories

Luke Williams: The Disruptive Age

Conclusion

PredictionForecasting trends and watching for competitors

Provocation Intentionally disruptive what if? or why not? question

VS

AttributesInteraction/serviceProductPrice

DisruptInvertDenyScale

+

16© 2012 Foolproof Limited

disruptive-thinking.com

mashable.com/author/luke-williams/

Stories

Stories are the best way to think about and communicate what has been, what is now and what could be.

Explain your disruptive idea

We listen to stories when we won’t listen to facts

Stories make the abstract concrete

The shortest and simplest explanation of a complex idea is almost always a story

Stories can contrast the past, present and future stories to emphasise the impact and opportunity

Learn

Listen to the best leaders you know

Conclusion

17© 2012 Foolproof Limited

simpleandusable.com

Contact

FoolproofHarella House90-98 Goswell RoadLondonEC1V 7DF

+44 (0)20 733 6700

www.foolproof.co.uk

John.waterworth@foolproof.co.uk

John Waterworth UX Consultant