Post on 13-Apr-2017
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Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Client Training
Metrics That Matter: What Stakeholders Need to Know!
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Webinar Tips for Attendees
• You can connect to audio using your computer’s microphone and speakers.
• Or, you may select “Use Telephone” after joining the Webinar.
• All lines will be muted to avoid background noise.
• You can ask questions at any time by typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Kelly PayneDirector of Client Services at Glassdoor
kelly.payne@glassdoor.com@kelly_payne22
Featured Speaker
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
#GDChat
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Agenda
• Why metrics matter
• Accessing your Employer Center
• 7 metrics to up your talent acquisition game
• How to share Glassdoor analytics with key stakeholders
• Case Studies
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Why Metrics Matter
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Why Metrics Matter
Listen Measure Iterate+ +
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Why Metrics Matter
Listen Measure Refine+ +
Why Metrics Matter
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Accessing YourEmployer Center
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Accessing Your Employer Center
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Accessing Your Employer Center
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Demographics
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1 or less 2 to 5 6 to 10 11+0%
10%
20%
30%
40%
1. Demographics
13
Years Experience
No College
48%
52%MaleFemale
College
Grad School
51%
22% 27%
Source: Quantcast 2015
Source: Quantcast 2015
Source: comScore July 2015 MediaMetrix®
Measure your brand awareness and demographics of your candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Company Ratings
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2. Company Ratings
• Tap into trends
• Access reports
• Your account team is here to help!
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Employee Engagement Collateral
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Employee Engagement Collateral
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2. Job Performance
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• Track candidate activity
• Measure the performance of job titles
• Manage jobs
Job Performance
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3. Company Updates
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3. Company Updates
• Posts to engage• Content that
actually works
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4. Featured Reviews
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4. Featured Reviews• How is this affecting your brand?• The value of Employer response
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5. Followers
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5. Followers • Track new followers• Gauge brand awareness• Other companies candidates are following
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6. Review Trends
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6. Review Trends • Rating & Interview Trends• Filters• Key words & patterns
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7. Competitor Comparisons
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7. Competitor Comparisons
• Benchmark against competitors
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Questions?Kelly Payne
kelly.payne@glassdoor.com@kelly_payne22