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Robert JonesVisionID Ltd.

THE EXPERIENCE IS EVERYTHING…..

VisionID

• Based in Clonmel with offices in Limerick, Dublin and Belfast

• Founded in 2000

• Market leader for Advanced Data Capture and Enterprise Mobility solutions

• Motorola Solutions and Zebra Technologies’ largest partner in Ireland

• Currently employs 28 people

Some examples of retail…

• Smyths Toys – Handheld & Wireless Applications across all 66 stores.

• Doc Morris – Wireless and Handhelds across all 89 stores in Ireland.

• Grafton Group – Wireless, Mobile Computing & Printing Solutions in All 85 Outlets – Telfords, Woodies, Chadwicks and Atlantic Homecare.

• Dairygold 4Home –Wireless & Handhelds for Inventory Control Solutions in 44 Stores.

• DID Electric – Warehouse, Retail & Van Delivery Handheld Devices.

• Musgrave Group – Rugged handheld computers for store operations and logistics across Ireland. To date over 3,500 MC1000 and MC75As have been deployed.

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• Guest access andrecognition

• Mobile electronic marketing

• Personal shopping assistant

• Interactive kiosksDigital signage

• Guest WiFi for personalization and metrics

• Digital loyaltyservices

• Mobile point of sale solutions

• Self checkout, mobile commerce

• Point of sale laser and imaging scanners

• Point of sale RFID readers

• Mobile inventory,Price check

• Merchandiselocator

• Task management,skill-based routing

• Voice, data, video connectivity

• Image, video share for situational awareness

• RFID perpetual inventory solutions

• Automated ordering and replenishment

• Mobile receiving solutions

• Price verification and mobile mark downs

• Store activity, sales analytics at all levels

• Device and network management

• Network assurance and security

• Converged voice and data communications

• Video surveillance and analytics

• Mobile workforce management

• GPS Tracking and management of delivery service vehicles

IMPROVETHE BUYING EXPERIENCE

PERSONALIZETHE SHOPPING EXPERIENCE

INCREASESUPPLY CHAIN EFFICIENCY

ENHANCEASSOCIATE EFFECTIVENESS

MANAGESTOREOPERATIONS

TRANSFORMING RETAIL…

SUCCESSFUL COMPANIES WILL ENGAGE CUSTOMERS THROUGH “OMNICHANNEL” RETAILING: A MASHUP OF DIGITAL AND PHYSICAL EXPERIENCESDarrell Rigby, Bain & Co

Of Retailers are unable to connect shoppers’ activities online with what they do in the store89%

Source: MSI 2012 Retail Survey

Retail associates and managers who report providing a better in-store shopper experience when equipped with the latest mobile technologies

75%

Source: MSI 2012 Retail Survey

95%Expected percentage of mobile handsets shipped in the US that will be Wi-Fi enabled in 2015

Source: Coda Research June 2011

Retail is changing –are you ready?

TRANSACTVALIDATEDISCRIMINATENAVIGATEIDENTIFY

OMNICHANNEL Retailing - The quest for the Holy Grail…..?

Store

E-Commerce

M-Commerce

Mobile App

Tablet App

Catalogue

TV Channel

eBay

Facebook

REACHING SHOPPERS WHERE THEY ARE

We exist in a multi-screen world

Virtual Shopping Wall on side of Truck

Counters built into each hanger, which

are networked, update in real time

to reflect the input of C&A's Facebook

fans voting with their FB virtual thumbs on photos of each

clothing item.

C&A (Brazil) calls the system "Fashion

Like."

I want the best price:“Showrooming”

WHEN BROWSING BECOMES BUYING, CUSTOMERS BECOME BRAND ADVOCATES AND RETAILERS INFLUENCE THE PURCHASE PATH.

Shopper selects a retail destination and enters the store

Shopper tries to locate a selection set within the store

Shopper seeks to evaluate among relevant alternatives

Shopper looks to confirm a purchase decision

Shopper ready to commit to the purchase

HOW CAN YOU IMPROVE THE SHOPPERS PURCHASE PATH?

GREETED & ENABLED Connected Shopper mobile applications

INCENT SHOPPERS Customer profiling delivers customer offers and messagesVideo Recognition

GUEST ACCESS

Presence AirDefense Security NX Series infrastructure

THE TALE OF THE LOST SALEEvery shopper enters the store

hoping they’ll find what they want at an acceptable price. But it

doesn’t always turn out that way.

MOST ABANDONED SALESBECOME LOST SALES

When the shopper leaves the store without everything they

wanted, those abandoned sales are likely lost forever.

WHY SHOPPERS LEAVEEMPTY HANDED

The reasons shoppers leave the store without buying everything they wanted are varied. Some are under the control

of the retailer. Others aren’t.

Retail associatesprovide directionsto a location with

item in stock

Retail associateshave out-of-stockitem delivered toshopper’s home

BEFORE LEAVING THESTORE, SHOPPERS ARE

KEEP MOBILE WORKERS INFORMED

Task Management, workflow services, task specific devices

SMARTER LISTS

Proximity awareness

CONVERGED NETWORKING

NX Series infrastructure

REDUCE SHOPPERWAIT TIMES

Integrated communications between shopper and associates

PERSONAL SHOPPING

ConnectedShopper apps and devices

In Store Apps

3 Main Approaches to mCommerce

• Shopping Apps – giving customer a better shopping experience• Location based services• QR Scanners• Shopping lists• Price comparison• Social shopping

• Retailer branded apps – driving loyalty with customers• Transactions possible; but on watered-down version of website• In-store apps to track behaviour; increase conversions with in-store

deals

• Traditional eCommerce mobile apps – retailer online offering ported to mobile

• Few retailers provide good user experience comparable to eCommerce

EXTENDEDAISLE

Item level RFID Self service kiosksItem locator

SMARTINVENTORY

Video analyticsRFID

CONNECTED ASSOCIATES

In-store locationingWorkforce managementDressing room assistant

ENABLE CONVENIENT SHOPPER CHECKOUT

Secure smartphone mobile commerce, e-wallets, home delivery, collection points

SECURELY MOBILIZE TRANSACTIONS

Mobile point ofsale solutions

INSTANTLY RECOGNIZE BOTTLENECKS

Video and heat mapping analytics enable visibility, trigger associate allocation

The Future……….

Winning Retailers will embrace technology and engage with shoppers in an omni-channel world

& through multiple devices

Retailers ask “How can we sell more?”

Instead they should ask:

“How can we get shoppers to spend more?”

Make the Shopper HAPPY

1. Give shoppers the products and information they WANT.

2. Support shoppers in-store and at the shelf.

3. Make the shoppers’ trip as quick ansd easy as possible.

4. Make the experience as good as possible.

What next?

• VisionID are currently working on technology solutions to empower retailers to “engage” with their clients using the different technologies discussed.

• We would really like to work with progressive local retailers locally, on this project. This is not a commercial play from our end – we won’t be trying to “flog” anything to these retailers.

• The benefit for the retailers would be that any “innovation” we derive would be made available to them.

• Feel free to contact me to discuss and review.

Thank you…Any questions…

Robert Jones

Managing Director, VisionID

052-6181858

www.visionid.ie