ENJOYING NETWORKING WITH CONFIDENCE

RON GIBSON AND

D. JOHN CARLSON26 March 2014

NETWORKING WITH SKILL AND CONFIDENCE

RON GIBSON

PRESENTING YOURSELF AND YOUR BRAND

WITH CONFIDENCE D. John Carlson

WHY DOES RON LOVE NETWORKING?

He has the SKILLS He has the CONFIDENCE He has the STORY

THE SKILLS

THE CONFIDENCE

THE STORY

WRONG STRATEGY NUMBER ONE

WRONG STRATEGY NUMBER TWO

WRONG STRATEGY NUMBER THREE

FACTS ABOUT SELF DOUBT

KEY CAUSES OF SELF DOUBT

BUILDING CONFIDENCE

• Have a clearly understood STRATEGY• CHALLENGE those voices• PRESENT in a way you feel comfortable• PREPARE thoroughly and practise often• Be yourself – be totally AUTHENTIC• Make FRIENDS not sales – in all settings• INTEGRATE online and offline communication• Make sure you are well INFORMED• Have a STORY to tell and prompt questions

STRATEGY

CHALLENGE

PRESENTATION

PREPARE

AUTHENTICITY

FRIENDS

INTEGRATE

INFORMED

STORY

THE STORY

WHAT IS A BRAND

BRANDING IN NETWORKING

PERSONAL BRAND MODEL

• MISSION – what you exist for• VALUES – what you stand for• CAPABILITIES – what you are good at• PERSONALITY – what you are like to deal with• UNIQUENESS – what makes you different

WHAT IS YOUR PERSONAL BRAND?

ELEVATOR PITCH

• 7 (three sentences) seconds long• SIMPLE language and messages• AUTHENTIC and without hyperbole• Free of JARGON and platitudes• Posing QUESTIONS to drive conversation• Clear demonstration of UNIQUENESS• EASY to remember and easy to say

YOUR PERSONAL ELEVATOR PITCH

CORPORATE BRANDING MODEL

• PURPOSE – why you exist• VISION – what you want to achieve• VALUES – what you stand for• EXPERTISE – what you can do• PERSONALITY – what you are like to deal with• POSITIONING – what makes you different

YOUR CORPORATE ELEVATOR PITCH

MANIFESTATIONS OF THE BRAND

SOCIAL MEDIA

THE BENEFITS OF SOCIAL MEDIA

• CONTROL – your own media channels• COMMUNICATION – talking and listening• RESEARCH – learning about the audiences• CURRENCY – it is happening now• ACCESS – particularly through mobiles• REACH – to people not engaging traditionally• TARGETTING – groups of greatest interest

MAKING THE MOST OF SOCIAL MEDIA

• Have clear objectives and a strategy• Get engaged and devote the resources• Don’t sell stuff - make friends• Educate, inform and give• Be honest open and have integrity• Focus on doing a few things well• Have clear guidelines and policies• Respond positively no matter what• Set aside 30 minutes every day

FOUR BIG POINTS

IN CONCLUSION

• Adopt a structured approach to building your CONFIDENCE

• Adopt a structured approach to having SOMETHING TO SAY

• Adopt a structured approach to developing your SKILLS

CLOSING REMARKS