Post on 18-Jan-2017
transcript
CONSUMER & INDUSTRIAL BUYING BEHAVIOUR
SUBMITTED BY: SUSHANT LULLAM.F.M 1ST YEAR
GUIDED BY:Dr ANANNYA DEB ROY
PERCEPTION
ABSOLUTE THRESHOLD
SENSORY ADAPTATION
AMBUSH MARKETING
EXPERIENTAL MARKETING
JUST NOTICIABLE DIFFERENCE
SELECTIVE EXPOSURE
SELECTIVE ATTENTION
PERCEPTUAL DEFENSE
PERCEPTUAL BLOCKING
THANKYOU