Post on 18-Jan-2017
transcript
CONSUMER & INDUSTRIAL BUYING BEHAVIOUR
CONSUMER & INDUSTRIAL BUYING BEHAVIOUR
Submitted By: SUSHANT LULLAGuided BY: Dr. ANANNYA DEB ROY
PERCEPTION
PROXIMITY
CONTINUITY
CLOSURE
PERCEPTUAL DISTORTION
PHYSICAL APPEARANCE
STEREOTYPES
FIRST IMPRESSION
HALO-EFFECT