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Consumer Trends Analysis:
Understanding Consumer Trends
and Drivers of Behavior in Indian
Savory Snacks Market
Category : Food & Beverages
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Introduction to Report
Launch Date: April 18, 2014
Number of Pages: 57
Geography Coverage: India
Available Format: PDF
Price For Single User License: USD 6,320
Price For Site User License: USD 12,640
Price For Global User License: USD 18,960
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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Research Findings
Products that meet age-specific needs are driving the Savory Snacks consumption in India
Consumers demand snacks that are convenient and suitable for on-the-go consumption
Ethical and environmental issues have little impact on Indian consumers with respect to choosing Savory Snacks
Health is not a major concern in most Savory Snack categories; however, India’s large vegetarian population turn to Nuts & Seeds for their protein needs.
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Research Findings Continues…
Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
Market value and volumes over 2008–2018 for India and nine other countries to give a global context
The degree of influence that the 20 key consumer trends identified by Publisher have on Savory Snack consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
Examples of international and India-specific product innovation targeting key consumer needs.
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Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Savory Snack consumers. This is based on Publisher’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snack sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Report Coverage
1. Definitions2. Summary methodology3. Market context4. Demographic cohort consumption patterns5. Consumer trend analysis6. Innovation examples7. Recommended actions8. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage
1. Act II2. Creative Land Asia3. DeliNut4. Garden Snacks5. Haldiram's6. Intersnack7. Ips All Natural8. KP Snacks9. Lays10. Less Evil11. Maiyas12. Mrs Bector's Food13. Nourish Organics14. Pepsico15. Snacks Lanca Ltd16. Snikiddy17. Společnost18. Tex Mex Salsalito
For more details regarding Report coverage see the last slide
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About Market Research Reports, Inc.Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”.
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