Content Generation and Curation

December 19, 2012

Today’s Action Plan

• Content is nearly everything!• Creating Content• Curating Content• Be a Platform for Content• Content Calendars

Creating Content

• Integrated, not isolated• Use ‘recipes’ to break writer’s block• Keep it steady• Don’t do it all yourself!

Integrated

• Alumni feature• Profile student work• Donor profile• Invite guest bloggers• Focus on school values• Top 5 or 10 list• Your ideas?

• Be a network weaver• Listen for stories, ideas• Have clear, easy guidelines• Be specific in your invitation• Strive for diversity• Encourage sharing

CONTENT CURATIONis the process of sorting through the vast

amounts of content on the web and presenting it in a meaningful and organized

way around a specific theme.

"Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.”

-Clay Shirky

Curation Examples

From Beth Kanter http://www.bethkanter.org/content-curation-101/

What Are the Topics You Will be Curating?

Do You Have a Content Calendar?

Editorial Calendars

Shared spreadsheet to view/edit 24%Shared calendar to view/edit 30%Handwritten/paper/online version for me 34%Have a plan, but in my head 20%No plan or don’t use a calendar 15%

Editorial Calendar PlanningHow far in advance does it go?

1-2 weeks 11%1 month 27%2 months 12%More than 2 months 31%Don’t plan details in a calendar 20%

Google Calendar

SpreadsheetInclude columns for measurement!

Q&AWhat are you doing now?

Next steps?

Next webinar:

January 8, 2-3pm easternSocial Fundraising