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ComBlu has deep expertise incontent strategy, influencer marketing, and thought leadership programs.

Real value comes from understanding their interdependencies and orchestrating all three to work in concert for greater ROI.

Engagement lies at the nexus of conversation, content and community

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We help you develop and operationalize your content strategy.

We help you stimulate engagement with your communities and build customer advocacy.

We help you craft and tell those stories where they’ll reach the right audiences.

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Connecting the DotsContent Strategy & Editorial Planning• Topic modeling• Roadmaps

Pre-personalization• Personas• Content experience journeys• Readiness assessments

Content Discovery Optimization• Amplification• Partnerships

Organization Transformation• CMO bootcamp• Team alignment• Skills assessment and training

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Building RelationshipsCommunity Strategy• Mission• Community evaluation & roadmap• Rules of the road

Advocate/Influencer Identification & Engagement• Influencer collaboration• UGC programs• Content amplification

Community Management• Engagement ecosystem selection• Best practice execution

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Telling Your Stories• Core Messaging• Story development• Influencer relationship

planning and relationship development

• Earned media strategy and execution

• Content partnership opportunities

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THOUGHTS ABOUT ASSOCIATIONS

Association

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InsightsAssociations Today have3 major Pain Points

Recruitment: Growing member base.

Retention: Providing members value that they can’t garner elsewhere.

Revenue: Growing non-dues revenue through conferences, services, content, education, and products.

The 3 R’s

Recruitment Retention Revenue

CONTENT: Right content at right time in right formats.

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ComBlu ProcessSimple five-step process that leverages over 30 years experience helping organizations create content strategy and thought leadership programs.

We help by:

• Performing the detailed tasks needed to provide evidence-based insights for strategy development

• Minimizing staff time• Delivering detailed execution plan• Creating board communication outlining the

approach and detailed expected value

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Topic modeling that uses multiple inputs from listening, influencers, conferences and other sources to uncover trending topics.

Audit of existing programs and marketing activities against topic modeling insights and organizational objectives and mission.

Strategy creation

Messaging refresh

12-month, multi-channel execution plan.

ComBlu Process Includes:

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Why ComBlu?Experts in content strategy.An independent, neutral third-party that has no bias or stake in how the budget and resources are allocated. (We don’t make your content; we make your content smarter.)

Our staff includes former association executives as well as content strategy experts.

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Kathy Baughmankbaughman@comblu.com

Contact us via phone or on the Web:

Contact Us

Kevin Lynchklynch@comblu.com