Content Marketing Q&A with Kivi Leroux Miller

transcript

The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon

Live Q&A with Kivi Leroux Miller

Format: • 15 minute presentation • 15 Q&A • Get back to work

• Recording available in next week’s newsletter • If you’re live-tweeting, use #HDCB

Take notes!!!

• @kivilm

• nonprofitmarketingguide.com

• 3 tips for better email newsletters

• 3 "musts" for better content marketing

• 3 time-saving tools for marketing newbies

• Q&A

Agenda

Three tips for better email newsletters

1. Be all about the reader.

2. Make it a fast read. Skim-able.

3. One column. Easy on the eyes. Clean.

Three “musts” for better content marketing

1. Listen and understand your audience.

2. Solve problems, answering questions.

3. Repurpose content. You’re a media mogul.

Three time-saving tools for newbies

1. Editorial calendar (KISS)

2. Marketing bank (logos, photos, stories)

3. Quick and dirty marketing plan:

• Who’s the audience?

• What’s the message

• Which channels will we use?

Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

Content Marketing Q&A with Kivi Leroux Miller

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