CONTENT IS KING!Content Curation

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Thursday, September 27, 2012

Content Strategy

The practise of planning for content curation, creation, delivery and governance.

A curator arranges, catalogues and displays collections of data.

Thursday, September 27, 2012

CONTENT IMPACT

PANDA/PENGUIN

SERP

BRANDING

ENGAGEMENT

CONVERSION

COMMUNITY

Thursday, September 27, 2012

Whats the Buzz on “Content Curation”

Is the act of discovering, gathering and presenting digital content that surrounds a specific matter.

Thursday, September 27, 2012

Content Curation | Where

Thursday, September 27, 2012

When does content strategy

kick in? “After, Keyword Research!”

“Demand”“Brand Protection”

“Engagement” “Social Monitoring”

“Trends”

Thursday, September 27, 2012

The focus! Thursday, September 27, 2012

CONTENT MOLECULES

A curator is an information chemist that mixes atoms together to build an info molecule and then adds value to it!

Thursday, September 27, 2012

Content Strategy

Types

Demand

Style Rules

Thursday, September 27, 2012

Demand | Research

Keyword Research

SEO

Search Engine Results Page.

Thursday, September 27, 2012

Rules | Guidelines

Language

Gender of author

Type of writing

Must mention

Hot keywords

Guidelines

Thursday, September 27, 2012

Types | Display

Infographics

Articles, blogs, texts

Interview

Social Media Platforms

Video / Audio / Podcasts

Predictions or Presentations

Power points, Keynotes

Thursday, September 27, 2012

Content Style | Approach

Interview

Reporting | Stories

Debate

News

Opinion based

How to

Predictions, Analysis

Thursday, September 27, 2012

Content Distribution Funnel

Presentation Sites

Blog Networks

Ads, Paid, Solo

Podcast Networks

Press Releases

Forums / Groups

Email Marketing

Social Bookmarks

Social Platforms

Social Networking

Article Directories

Video Networks

Thursday, September 27, 2012

If content is king, multiscreen is queen!

Desktops keeps us productive and informed

Smart phones keep us connected

Tablets keep us entertained

Thursday, September 27, 2012

“EVERY COMPANY NEEDS TO BE THEIR OWN MEDIA COMPANY” - TOM FEREMSKI

Thursday, September 27, 2012