introNetworks Webinar Series

Strategic Tips to Make Your Next Event More ‘Social’

Conversation withCorbin Ball, CSP, CMPWednesday, 12/16, 9 am Pacific

Sponsored by introNetworks‘We transform businesses with smart social

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Today’s Conversation

Strategic Tips to Make Your Next Event More ‘Social’

OUR GUEST

Mark Sylvester@marksylvest

er

• Corbin Ball, CSP, CMP, MA• International speaker, consultant and with 20 years of experience running international technology meetings, • He has been quoted in the US and News Report, Wall Street Journal, the New York Times, Fast Company, PC Magazine • Corbin serves or has served on numerous hotel, corporate, convention bureau and association boards. •MPI International Supplier of the Year and the MPI International Chapter Leader of the Year awards. Corbin has been named for four consecutive years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine.

• Mark Sylvester• CEO and Co-Founder of introNetworks, creators of smart social networks for clients’ employees, customers, prospects and partners• Built first network for TED Conference in 2003• Original founder of Wavefront Technologies, creators of Maya

MODERATOR

Lynne Waymon@ContactsCou

nt

Why Social Media For Events?

• Online visibility

• Professional network

• Research potential clients

• Deepen relationships

• New prospects

George P. Johnson Survey, June, 2009 – 287 exhibition management and senior marketers

Social Networks

1•Largest Social network (300 Million Users)•APIs•Both Social and Business

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

•Years to reach 50 Million Users:

• 38 Years

• 12 Years

• 5 Years

• 3 Years

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

•Years to reach 50 Million Users:

• 38 Years

• 12 Years

• 5 Years

• 3 Years

• 9 Months

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

Open and ClosedSocial Networks

2Add-Ons Open/Free NetworksProprietary Systems

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

• Business focus• Online resume• 50 million users• Excellent search

and research capabilities

Microblogging

3Twitter has changed the landscape by adding realtime access to audiences before, during and after the event

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

Blogs

4The Mother of all Social Media

Companies that blog have:

• 97% more inbound links• 434% more indexed pages• 55% more website visitors

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

http://www.emergeblog.com/

http://www.expopodcast.com/

Sharing and Distribution

5It is easy to distribute your message across a wide variety of platforms

YouTube is the 2nd most used site in the world (after Google)

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

Easy To Find

6Your Social Media Strategy should have you on every available network

Mark Sylvester@marksylveste

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Corbin Ball@corbinball

Case Study - SPG

7Mark Sylvester@marksylveste

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Corbin Ball@corbinball

Tips

8• Do not sell

directly!• Listen, then

participate, then contribute.

• Monitor the dialogue

• Join relevant dialogues.

• Reinforce ongoing relationships.

• Be human

Mark Sylvester@marksylveste

r

Corbin Ball@corbinball

Thanks For ParticipatingTo connect with our guestCorbin Ballwww.CorbinBall.comBlog: corbinball.wordpress.comFacebook: Corbin.Ball LinkedIn: CorbinBall Twotter:

CorbinBall Article archive: CorbinBall.com/artTo connect with our hostMark Sylvester @marksylvester / @intronetworkswww.introNetworks.com

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