Creating the content to boost your brand (Startup Smart)

Post on 09-May-2015

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description

Adam Franklin gave this webinar as part of Victorian Small Business Festival on Aug 15th 2013. And it was presented in conjunction with Startup Smart.

transcript

@Franklin_Adam

Creating the content you need to boost your brand

By Adam Franklin

Blogging

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Email marketing

•Battle of the Subject Lines and From Names

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•Adam Franklin & Toby Jenkins vs Bluewire Media

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10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

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34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

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•[Bluewire News] vs [BLUEWIRE NEWS]

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13%

•[Bluewire News] vs [BLUEWIRE NEWS]

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•[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

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27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

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•[FREE E-BOOK] vs [E-BOOK]

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7%(10% higher

open rate)

•[FREE E-BOOK] vs [E-BOOK]

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www.bluewiremedia.com.au/speaking/startupsmart

@Franklin_Adam

www.socialmediaonlineacademy.com

@Franklin_Adam

Thank you!

adam.franklin@bluewiremedia.com.au

@Franklin_Adam