Post on 31-May-2015
transcript
Social Networking – Revolution of Communication
SOCIAL NETWORKING SITES
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
FAMOUS SOCIAL NETWORKING SITES
WAYS OF COMMUNICATION IN SNS
ORKUTChatOrkut MobileOrkut SMSOther Ways -Orkut promote
-Message
-Teasers
-Testimonials
HI5• Video
• Music
• Photo Albums
• Friend Circles
• Finding Friends
• Profile Design
FACEBOOK• Chat
• Messaging
• Wall
• News Feed
History of Social Network Sites
DO’S• Be very careful what you put online
• Do consider creating a personal web site, if you're unemployed.
• Do update your profile regularly
• Do join groups...selectively
• Do go on the offensive
DON’T’S• Don't list your blog on your resume
unless it's relevant
• Don't badmouth your current or previous employer
• Don't mention your job search if you're still employed
• Don't forget others can see your friends
SWOT OF SOCIAL NETWORKING
STRENGTHS
• Direct contact with audience.
• Allows for conversations.
• Cost-effective in the sense most of the platforms are free. They just demand time.
• It is a channel in continuous change and improvement
• Human factor: Your brand becomes more HUMAN
• Build strong, long term relationships through online social networking, at a faster pace than just relying on traditional face-to-face networking
WEAKNESS
• Ever-changing environment• Very personal• Effort vs. results• Consistency• Making up for mistakes
OPPORTUNITIES
• Reach out to certain groups that traditional media didn’t alow you to
• Talent coming your way effortless
• Developing a following/ audience that auto-nurtures itself
• Being present where stuff happens
THREATS
• Consumers DO judge• Spionage? • Besides trial and error• The giants are close• Heavy brand exposure • And happilly ever after? • How happy are your employees?
Social Networking, the “Third Place,” and the Evolution of
Communication
Communication is (Still) Changing
• More Shorter• Instant Messaging• Broadcast technologies • New environments like virtual worlds • Awareness of the movements
The Contexts of Online Communication
• Online communication channels.
• Type of technology
• Lack of nuance
The Internet is the Place
• New means of communication
• New places to communicate
• New avenues of interaction
New means of communication
• Skype or Yahoo!
• Internet calling
• Blogs
• Eg - Twitter
New places to communicate
• Social networking sites
• virtual environments
• World of Warcraft
• Youtube
New avenues of interaction
• Reduce the distance
• Incorporate modes of contact
• Communications much richer
The Future of Social Networks – Communication
• PLATFORM FOR SELF EXPRESSION
• VIDEO COMMUNICATION
• PORTALS OF NEXT GENERATION
Thank ‘U’