Post on 27-Jan-2015
description
transcript
wifi Darwinhashtag #DarwinAnalytics
Welcome.
awareness2012-03-01
50% Website17% YouTube8% Twitter10% Linkedin15% Facebook
65%
Report, analyze and compare data from all youronline marketing.
“How are we doing?”
Report.
Are we getting where we want to be?
Report.
On what channel are we doing well, where are we doing bad
Report.
What events are causing this to happen?
Analyze.
At what moment and where did these events happen?
Mon, May 27
Analyze.
How do these events and channels relate to each other?
Compare.
Where are these events most likely to occur? What channels areperforming well?
More APIs.darwinanalytics.com/development
Facebook Google Analytics
Twitter Adwords Mailchimp Campaign Monitor YouTube
YMLP Slideshare Facebook Ads Pinterest Google+
#3 01 - 06 - 201330 - 06 - 2013
01 - 07 - 201330 - 07 - 2013
JUNE 13@DarwinAnalytics “Content Must Drive Conversion http://t.co/qSgokhTNBn”
JUNE 11@DarwinAnalytics “You wouldn’t use a shotgun to kill a mosquito, would you?” http://t.co/1yroxXku6W”
JUNE 27@DarwinAnalytics “RT @dewittom: Brand new toy to monitor @DarwinAnalytics”
800
775
869
25
126
120
0
2
2
24
12
36
Twitter analysis ofremarkable content
Twitter -63%14 conversions
Overall you reached more people via Twitter, but these people were less likely to convert. The result is less conversions via Twitter.
789tweetviews
582new
followers
25retweets
& mentions
#3 01 - 06 - 201330 - 06 - 2013
Twitteranalysis
01 - 07 - 201330 - 07 - 2013
YouTube -12%
Facebook Ads -10%
Pinterest -40%
Clang -50%
CampaignMonitor -12%
Tagged Analytics -12%
Adwords +40%
Website +83%
Twitter -63%
Mailchimp +33%
Linkedin +2%
Banners +4%
Facebook +90%
Messagent +2%
01 - 06 - 201330 - 06 - 2013#3 01 - 07 - 2013
30 - 07 - 2013Overallanalysis
Presentations.
Focusperiod
Comparisonperiod
01 - 07 - 201330 - 07 - 2013
01 - 06 - 201330 - 06 - 2013
+14%
Goal #3: People fill out the contact form.
Email Reports.
Topic clustering.
Report, analyze and compare data from all youronline marketing.
Our new featuresare yours.
Free of charge.
Thank you.