Data-Driven Strategies for Writing Effective Titles & Headlines

Post on 14-Jul-2015

11,756 views 3 download

Tags:

transcript

DATA DRIVEN STRATEGIES FORWriting Effective

Titles & Headlines

+

+

A captivating title is your chance to grab your target

audience’s attention.

+

And titles shouldn’t be created based on what feels right or

what sounds sexy.

+

You should let data guide your decisions when it comes to

creating attractive titles.

+

That’s where this data-driven guide to writing effective titles

and headlines comes in:

+

That’s where this data-driven guide to writing effective titles

and headlines comes in:

Click to download

+

P O S I T I V E E F F E C T S O N C T R

What Kinds of Headlines Compel People to Click?

P O S I T I V E E F F E C T S O N C T R

What Kinds of Headlines Compel People to Click?

+

Try this

+

What Kinds of Headlines Make People Stick Around?

P O S I T I V E E F F E C T S O N P O S T -C L I C K E N G A G E M E N T (P A G E V I E W S P E R S E S S I O N )

What Kinds of Headlines Make People Stick Around?

P O S I T I V E E F F E C T S O N P O S T -C L I C K E N G A G E M E N T (P A G E V I E W S P E R S E S S I O N )

+

Try this

+

What Kinds of Headlines Make People Take Action?

P O S I T I V E E F F E C T S O N C V R

What Kinds of Headlines Make People Take Action?

P O S I T I V E E F F E C T S O N C V R

+

Try this

+

Want more?

DATA DRIVEN STRATEGIES FORWriting Effective

Titles & Headlines

+

DATA DRIVEN STRATEGIES FORWriting Effective

Titles & Headlines

+

Download this