7 days to pitch day

It’s a confusing time

Because pitching is a dickhead sandwich

More junior planner/ account team do all the initial work

Lots of Senior Dickheads Interfere

More junior planner/ account team do all the concluding work

Writing Goodlier Plots

Support Those Suppositions

Illuminate the bleedin obvious with some surprising evidence

Sell  everything that needs selling (and nothing that doesn’t)

Have you vividly diagnosed the problem?