design

(and design schools)for social innovation

 EM’s Presentation Draft 1 5.02.2013

London 13.11. 2013

Ezio Manzini, Politecnico di Milano, DESIS Netwrok

in the age of networks and sustainability

design map

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

(The Science of the Artificial, 1969)

Design / H. Simon

diffuse human capability

professional expertise

actors and competences

diffuse design

expert design

design modesactors and competences

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”

(The Science of the Artificial, 1969)

Design / H. Simon

problem solving

sense making

motivations and expectations

problemsolving

sense making

design modesmotivations and expectations

problemsolving

sense making

design modes

diffuse design

expert design

problemsolving

sense making

design modes

diffuse design

expert design

Design and Communication

Agency

1

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

12

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Cultural Activists

1

3

2

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

in the age of networks and sustainability

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

in the age of networks and sustainability

emerging

trends

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

in the age of networks and sustainability

emerging

trendsdesign

schools?

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

emerging trends

in the age of networks and sustainability

design trend/1transition

time

growth

pre-industrial very slow growth industrial growth dynamic steady state T

we are here

time

growth

pre-industrial very slow growth industrial growth dynamic steady state T

we are here

in the next decades the “normal”

condition will be a state of crisis

transition

time

growth

pre-industrial very slow growth industrial growth dynamic steady state T

we are here

in the next decades we will have to

experiment new social forms

transition

experiment new social forms

design trend/1design in/for

social experiments

design trend/1

design schools?

they can participate in (and co-promote)

social experimentssocial experiment places

social experiment places

Design Harvests Innovation HubOpen innovation platform to link urban and rural

Studio TEKTAO, Tongji University, Xianqiao village

Xianqiao village, ChongMing

favorable micro-environments where innovative ideas can emerge, be developed and tested. And where trust can be created.

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

emerging trends

in the age of networks and sustainability

design trend/2people

time

growth

pre-industrial very slow growth industrial growth sustainable dynamic equilibrium

T

we are here

2013 7 billions2050 12 billions

are people the problem?

peopleare (part of) the problem,

but they can also be(a big part of) the solution

in a small, densely populated,highly connected planet,

social resources are the most abundant ones

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators

social innovations

social innovations aredesign-driven processes

design trend/2design with/for

social innovation

design trend/2

design schools?

they can designwith/for

local communities

design with local communities

ChongMing Project

exploring

visualizing

prototyping

enabling

replicating

synergizing

local projects

Wuxi, China

design for favourable environmentsamplifying ideas and best practices

story telling and scenario building

cultural insights

creating tools and methods

empower diffuse design skills

local projects

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

emerging trends

in the age of networks and sustainability

design trend/3networks

design in thenetworked world

networks of social actors who design and interact

co-designing networks

design trend/3design always

happens in networked co-

design processes

design trend/3problem solving/sense making: open-ended co-design processes

in which everybody, expert and not-expert, acts at the different nodes of

the network

design trend/3

open-ended processesand design initiatives

design trend/3

design schools?

they can promote and enhance several design

initiatives at the nodes of the designing networks

examples ofdesign initiatives

design schools?

mappingthe state of the arts

Green Maps in several informal settlementsIndicating interesting places. Creating groups of mappers.

Mombasa, Curitiba, ...

assessingproblems and opportunities

Water and energy consumption in low income families.Universidade Federal do Paraná, Departamento de Design,

Núcleo de Design & Sustentabilidade. Curitiba, Brazil

Curitiba

Ethnographic Observatory of Design and Social Innovation in Rio de Janeiro. Escola Superior de Desenho Industrial, UERJ

developingethnographic research

Rio de Janeiro

communicatingand giving visibility

Social Innovation Film Festival. Rad, Universidad del Norte; Universided de Pamplona; Universidad Pontificia Bolivariana

Bogotà

creating story telling initiatives

The Street Voice. Design for Dialogue on Homelessness. ESDI – UERJ, Rio de janero.

Rio de Janeiro

6 ways of doing…

30 evolved solutions

5 persona

creating personaand building scenarios

 

designingco-design tools

realizingrapid prototypes

visualizingsystems functioning

designingdigital platforms

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

emerging trends

in the age of networks and sustainability

design trend/4coalitions

design in thenetworked world

thanks to shared visions, some links can be reinforced

thanks to shared visions, some links can be reinforced

co-designing coalitions

design trend/4design promotes

and supports coalitions

design trend/4

design schools?

they can participate in (and sometime co-promote)

designing coalitions

“Nutrire Milano” Project

Parco Sud Milano

example

University of Gastronomic Sciences

Politecnico di Milano, DIS-INDACO

Slow Food Italy

Shanghai City

Xianqiao village

Chong Ming island

Xianqiao Eco-villageTongji University

Politecnico di Milano DESIS-China Network

Studio TAO China-US Center for

Sustainable Development

example

New York City

Amplifying Creative Communities

example

VEILVictorian Eco Innovation Lab

Monash UniversityUniversity of Melbourne

RMIT UniversitySwinbiurne University

Hume 2032

Melbourne

example

next designopen-ended co-design processes

in which everybody, expert and not-expert, acts at the different nodes of

the network

next design

design schools?

promote design initiatives in designing networks

participate/co-promote designing coalitions

participate/co-promote social experiments

develop a new design culture

thank you!

desis-network.org