Design Thinking, Strategy & Innovation

Research seminar,Center for Service Innovation

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09:00 - 09:15 Welcome by Evry

09:15 - 10:00Service Design for Enhanced Customer Engagement and ExperienceLinda Hollebeek (NHH/CSI)

10:00– 10:45EVRY in the Age of Strategic Design - a practitioners viewÁlvaro Márquez (ECD, EVRY Strategic Design Lab & Method Inc.) Daniel Grönquist (MD, EVRY Strategic Design Lab & SVP EVRY ASA)

10:45 – 11:00 Break

11:00 – 11:45Design thinking and innovation: Creating a common languageAnnita Fjuk (Fellow Telenor Research & Research Director of Design Thinking at CSI)

11:45 – 12:30 Design thinking and MarketingTor Wallin Andreassen (Professor NHH & Managing Director CSI)

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EVRY in the Age of Strategic Design- a practitioners view

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PRESENTATION TITLE8

Finding new opportunities and exploring new business models

New concepts

Designing and developing digital business

New services

Accelerating digital business

New possibilities

The role of Designin EVRY

• World class design studio• Experience design• Premium design craft• Design thought leader

• Strategic design capability• Finding business opportunities• Stronger client relationships• Enabling digital advantage

• Deep client partnership • Industry experience• Delivery capability• Operations quality• Deep technology

EVRY Strategic Design Lab

EVRYMethod

Strategic Design Methodologyto identify your Digital Advantage

Decem

ber 201610

Nordic presence,international networkIn collaboration with Method, the award-winning world-leader in experience design, EVRY Strategic Design Lab help navigate new opportunities and bring them to life.

Locations:

– Sweden: @Skrapan, Stockholm

– Norway: @Fornebu, Q1 2017

– London: @TOG/Paddington 2017

– Other locations: TBA

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Value proposition

Strategy as exploration and innovation for value creation

Emergent strategy

Scenario)thinking)and)service)design)capabilities)for)service)innovation)

Daniel!Grönquist!c

!,!Annita!Fjuk!b,a

!,!Berit!Lindquister!a

!

c

!Principal,!Bekk!Mgmt!Consulting!and!research!partner,!Center!for!Service!Innovation/NHH.!(Invited!and!attending!OFF.)!

b,a

!Program!Director,!Telenor!Group!and!Center!for!Service!Innovation/NHH!

a

!Researcher!and!Teacher!Service!Design,!School!of!Architecture!and!Design,!Oslo!and!research!partner,!Center!for!

Service!Innovation/NHH!

“…!to!innovate!successfully!one!must!develop!an!idea!about!what!people!will!value!in!the!future,!visualize!possible!propositions!and!engage!in!a!debate!with!users!and!stakeholders.!Collaboration!between!the!different!disciplines!both!in!and!outside!the!company!is!key!in!this!process.”!!

Paul!Gardien,!Head!of!Design!&!Innovation,!Philips.!

Service!innovation!is!foremost!a!process!of!reOframing!the!view!a!firm!has!of!its!

customers,!from!consumers!of!products!and!services!to!coOcreators!of!value!and!

experiences.!This!requires!a!transformation!of!business!logic!that!fit!with!the!customers’!

value!creating!process!and!experience!expectations!(Normann,!Ramirez!1993;!Normann!

2001).!

Our!onOgoing!research!studies!how!a!combination!of!capabilities!for!customer!centric!

scenario!thinking!and!service!design!thinking!support!such!transformation!by!helping!

service!providers!sense!the!environment,!seize!opportunities!and!reconfigure!shape!and!

resources!(Teece!2007;!Raford!2012;!Ramirez,!Österman,!Grönquist!2013,!Clatworthy!

2014).!

Building!on!the!Three!Horizons!framework!(Curry,!Hodgson!2008)!our!research!

suggests!different!service!design!capabilities!are!required!for!service!innovation!in!the!

different!horizons.!Furthermore,!we!wish!to!explore!the!role!managerial!attention!to!all!

three!horizons!simultaneously!has!for!these!capabilities!to!develop!and!coOexist.!

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The Fourth OXFORD FUTURES FORUM

30-31 May 2014 Saïd Business School, Egrove Park, University of Oxford

Design & Scenarios

BringingForesightto Insight.

Building onfindings from The FourthOxford Futures Forum 2014.

Designing Advantage

Direction Discovery Delivery

Vision

What to make and when. Right way to make it. Making it right.Purpose.

Strategic Design Service Design Production Design

Method

The Age of Strategic Design

How Design Thinking is changing EVRY

EVRY today: Almost 150 designers in 6 locations

The 3 C’s – taking EVRY to the next level

Customer SatisfactionAll Time High!

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2015 2016

EngagedEmployees!

Customer quote:

«You have taught us to thinkstrategy in a radically new way, to view ourselves as a contributor to our customer’s value creation and to re-think our role in the society.»

The EVRY Strategic Design Lab in collaboration with Method Inc. is a design led accelerator for innovation and growth. Bringing together business strategy, design thinking and technology expertise we help find your digital advantage.

The EVRY Strategic Design Lab in collaboration with Method Inc. is a design led accelerator for innovation and growth. Bringing together business strategy, design thinking and technology expertise we help find your digital advantage.

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Thank you!