www.lagisatu.com

Destinations Go Social & Mobile

How Can You Create a Digitally Savvy

Destination?

By: Faeez Fadhlillah CEO & Co-founder of Lagisatu.com, R&D Committee for MATTA

How We Travel?

Dream

Reality

How Social Are We?

Check Every 37

minutes

Updates Every 3

Hours

Post 4 Times A

Day

Spend 2.5 Hours A

Day

Post 5 Times A

Day

81% Read A

Review Before

Selecting

Social media enables consumers with better

travel alternatives causing higher

expectations

Imagine what this means if travelers have bad

experience

What Is The Role Of A Destination Marketing

Organization?

Inspire

Plan

Book

Share DMO

www.lagisatu.com

We help Muslim travelers around the world

plan and have the perfect trip!

Inspire

Plan

Book

Share DMO

How Social Media Changed Travel?

40% of travellers use social networking to share

experiences;

16% of travellers use smart phones to book

trips; and

85% of travellers consider the internet their

main source of travel planning.

Social has changed nature of tourism boards

Tourism Ireland used to get 120,000 calls

at contact centre, now it's 20,000 a day.

150x is the amount of times on average a

person looks on a smartphone per day

86% DMOs currently on Facebook

23 352 likes

79% DMOs currently on Twitter

4 155 followers

49% DMOs currently have Youtube Channels

150 000 views

Travelers rely on digital for travel inspiration as well as

research and booking.

Travelers „comparison-shop” for travel, and anticipate shopping

around more in the next year.

Travelers move across devices for all types of travel activities, from

research to booking and check-in.

Usage of user comments and online travel videos is increasing

among travelers.

Some Facts

Affluent travellers rely on travel inspiration,

research and comparison

70% “I research online before I

decide when or how I

travel”

59% “A Search engine is where

I go to for travel ideas &

information”

52% “I plan to spend more time

online researching before

booking my travel because

value for money is

important to me”

The internet is the essential source for inspiration and

travel planning

Online is becoming more and more important

Smartphones, tablets and mobile phones are

important in planning

Travellers activities online

Influence of travel video

Travel Related Videos Watched

4 Key Disruptors

Collaborative Economy (P2P) – Individuals creating their own travel ecosystem

Rise importance of SHARING SOCIETY and SOCIAL MEDIA

A change in the DISTRIBUTION LANDSCAPE – No longer DMO focused

Mobile MOBILE Mobile – Connectivity (Project Handy)

What DMOs Can Do!

Do less and ENABLE more

Build and SHARE utilizing social media

Promote less and ATTRACT more

If you can’t “beat” them JOIN them, focus

on partnerships

Responsive site with up-to-date local info including

extensive use of visuals and videos

Cross-integration with multiple Social Media channels

Traveler’s Reviews

Attractive local offers, unique deals and memorable

experiences

Periodic newsletters and instant deals through user

registration

Usage of maps and search

Utilization of trip planner

Viral Campaign

35 000 applications

200 countries

$200 mil worth of exposure

Its More Fun In The Philippines

Backin’ Belfast Campaign

www.lagisatu.com

Think Hotel. Think Lagisatu.com

We don’t have a choice whether we do social media, the

question is how well we do it.

Erik Qualman

www.lagisatu.com

We help Muslim travelers around the world

plan and have the perfect trip!

Thank you!

@faeezfadhlillah