Post on 22-Jan-2018
transcript
The New Digital Era
Multitasking During Content Consumption
Digital Advertising Today
Fragmentation At Its Very Best
Different Technologies for
Online and Mobile
= DOUBLE Ad Creation, Trafficking and Tracking Cost
Advertiser’s Wish List
Buy Digital
Follow the user across Digital Screens
Measure ad performance on every screen in a single
dashboard
Analyze conversions and engagement with multiscreen ads
Optimize campaigns in real time for maximum
ROI
Deliver a consistent ad experience on every screen
Introducing
Industry’s First Multi Screen Ad Management Platform
Create Once,
Deliver Everywhere
Reach the Digital User
Across Every Screen
Assets
Measure Ad Performance
In A Single Dashboard
OptimizeCampaigns On The Fly
For Maximum ROI
3 Screen KPIs
CTR, Engagement and Conversion on 1, 2, and 3 screens
Average number of devices in a digital home where the ad is served
Ad performance per screen (Online, Tablet and Smart phones)
Ad performance per publisher
User engagement per DMA
Social interaction metrics per screen (Facebook likes, Twitter sharing)
*The creative/brand showcased in the video are solely for demo of Ad Formats
Thank You!
www.goldspotmedia.com