Digital Marketing Trends for 2014 – What Associations Need to Know

transcript

2014 DIGITAL MARKETING TRENDSWhat Associations Need to Know

Wednesday, April 2, 14

Why content is so important to marketing

strategy

1

Don’t Ignore

2

Smartphone Users Worldwide Will Total 1.75 Billion in 2014

Majority of our daily media interactions are screen based

Responsive Design

Images and videos have become the go-to viral

marketing tactic 3

4

It’s not free anymore

Social Media

Intelligent Inboxes

5

McKinsey’s 4 Ps

P

Pervasive Let me read email where I am.

Participatory I have a voice. Let me use it.

Personalized Make it relevant to me.

Prescriptive I’m in control.

6It’s all integrated

Marketing Automation

7Big Data

Tools

Listening

Content Distribution

Content Curation

Paid Amplification

Marketing Automation

Analytics

My favorite dashboard

Jason SemVirtual Digital Director

612-234-5305www.jbsem.com

Questions?