Digital trends that matter for businessLondon International Wine Fair

Tuesday, 21 May 2013

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It is everywhere…

Digital is the norm

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#1 Big Data

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Big data is a collection of extremely large fast changing data sets across a variety of data formats.

Volume Variety Velocity

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PersonalisationDynamic Pricing

Supply Chain Visibility

Fraud Prevention

Predicting Trends

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Key takeaways

The description is apt – it is big, complicated and growing fast

It will help you understand and serve your customers better

Review your business systems to identify hidden data nuggets

Invest in a CRM

There will be privacy and data protection concerns

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#2 Universal Analytics

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Universal Analytics aims to understand user behaviour and interactions across online and offline platforms and devices.

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Key takeaways

Understand user behaviours at all customer touch points

Prototype Google Universal Analytics

Tag up all your systems, user interfaces and marketing initiatives

Link your CRM data to logged in users

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#3 Internet of Things (IoT)

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Internet of things

The Internet of Things (IoT) refers to the communication between physical devices; merging the physical world with the virtual world.

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Internet of things, example:

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Key takeaways

Invest in open web based systems

Technology is developing rapidly

Think creatively how to merge traditional products and services with intelligent devices

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#4 Multichannel UX

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Omni-channel marketing9 in 10 people use multiscreen regularly

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Oreo example:

16013 retweets

6224 favourites

20,000 likes

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Key takeaways

Think mobile first

Consider the UX across multiple devices through the day and night

Make sure that your websites and emails can be read on mobile devices

Be agile and quick every day of the week

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#5 Content marketing

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Content is

Content Marketing is the creation, distribution and discussion of interesting, useful and entertaining content.

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Key takeaways

Start a blog and blog regularly

Blog about what you know

Use different media formats

Become a guest blogger

Invite guest bloggers to blog for you

Ask a question at the end of your blog post to encourage conversation

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#6 SEO still matters

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Search Engine Optimisation (SEO) is about making sure that search engines can easily index your site and people can find your content.

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SEO technical considerations include…

Local search

Page descriptions

Title tag

Body text

Hierarchical headings

Standards compliance

XML sitemaps

Webmaster tools

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#7 Social Media

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Socialising is inevitable…& Social Media is here to stay!

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Key takeaways

Choose a few channels and do them well

Integrate social media with your website and email marketing

Encourage social sharing

Engage with influencers in your industry

Talk with people – don’t shout at them!

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#8 Personalisation

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Personalise:

Products

Packaging

User experiences

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Key takeaways

People increasingly expect personalised experiences

Personalisation is about products, packaging and UX

Internet of things and big data is making personalisation easier

And 3D printing will make it even easier…

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#9 3D printing

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Additive manufacturing or 3D

printing is a process of making a three-

dimensional solid object of virtually any shape from a digital

model.

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Key takeaways

Get excited and watch this space!

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#10 It’s all about the user!

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If you wish to discuss your digital and print marketing activities with Obergine, please contact us using the details below.

Jeremy Anderson

Mobile: +44 (0)7718 781189

Office: +44 (0)1865 245777

Email: info@obergine.com

Web: www.obergine.com

Twitter: twitter.com/obergine

LinkedIn: linkedin.com/company/obergine

Thank you