Post on 27-Jan-2015
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Unconsumption
Unconsumption
SXSWFrom:Dr. Nita Rollins, FuturistResource Interactive‟s RI:Lab
Actions and forces that reduce a consumer footprint
Unconsumption
No Shortage of Scholarship
RI TREND MAP
2009-2015
Macrotrend
Consumer
Digital
Sociocultural
Brand/Industry Vertical
RI TREND MAP
2009-2015
Macrotrend
Consumer
Digital
Sociocultural
Brand/Industry Vertical
Scarcity &
Sustainability
Locasumers
The Socially
Conscious Web
Unconsumption
CSR
Recessionary
Reality
Stealth Wealth
Skeptinomics
Lifehacking
Stopwatch
Shopping
The Lazy Environmentalist
NYT
•
•
•
•
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he CleanEconomy: Repowering Jobs, Businesses
and Investments Across America,
Are marketers focused on
this alternate economy and
ecosystem?
Some are...
“Unconsumption is a word used to describe everything that
happens after an act of acquisition.Unconsumption is an
invisible badge.
Unconsumption means enjoying the things you
own to the fullest – not just at the moment of
acquisition.
Unconsumption is an idea, a set of behaviors, a way of
thinking about consumption itself from a new
perspective.Unconsumption is free.” SOURCE: unconsumption blog by Rob Walker, Tom Hosford, Steve Chaney, Brian W. Jones
H&M Outed for Destroying Unsold Apparel
SOURCE: NYT, Jan 2010
PUBLICIZING AND
CATALOGING
CONSUMPTION
the
friendliness which stuff-swapping could
engender.
my relationship with stuff and
how not to let it define you.
ARTISTIC
INVENTORIES
EXAMINE
CONSUMPTION
& IDENTITY
the
friendliness which stuff-swapping could
engender.
my relationship with stuff and
how not to let it define you.
Everything I Have
ARTISTIC
INVENTORIES
EXAMINE
CONSUMPTION
& IDENTITY
consumer
ACTIONSdigital
FORCES
Online Forums
Video Ethnography
consumer
ACTIONS
Dane, 24, Austinite & unconsumer
Swap
digitalFORCES
RADICAL
TRANSPARENCY
900 of 4,500 companies delisted
DISINTERMEDIATION
FREECONOMICS
Free: The Future of a Radical Price
NETWORK EFFECT
The Facebook Causes application
has become the fastest growing
consumer Internet application in
history, reaching 50 million users in
just two years.
“Companies like Facebook, Twitter, Ebay and Apple--but not Google--will dominate the
future of the internet. Collecting data is less
valuable than connecting people.”
DEMATERIALIZATION
The Technium
OFFER NO HOLDS BARRED SUSTAINABLE MARKETING
RENT THE NEWEST, MOST COVETABLE ITEMS
OLD IS THE NEW NEW: SELL VINTAGE
PREPARE FOR CSR SCRUTINY
CLARIFY SUSTAINABILITY
MIRROR CONSUMERS„ DESIRE FOR DISRUPTION
SUPPORT SWAPPING ON SITE
Marks & SpencerOFFER NO HOLDS
BARRED
SUSTAINABLE
MARKETING
RENT THE NEWEST,
MOST COVETABLE
ITEMS
OLD IS THE NEW NEW:
SELL VINTAGE
PREPARE FOR
CSR
SCRUTINY
Guide to Greener Electronics
CLARIFY
SUSTAINABILITY
Tropicana Origami
MIRROR CONSUMERS„
DESIRE FOR
DISRUPTION
SUPPORT
SWAPPING ON SITE
SUPPORT
SWAPPING ON SITE