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content idea #2 ecurie25 welcome to the clubtreatment

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welcome to the club...

This video content piece will continue the story of ecurie25 as the longest established supercar club. It will illustrate to the audience that to drive luxury sports cars isn't outside the reach of the every man. And just because you’re not a high rolling superstar, doesn’t mean you can’t drive like one.

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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u

the keyThree people scattered across an undisclosed city.

Linking each of these strangers is a unique opportunity presented to them in the form of a mysterious set of car keys.

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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u

There's the bored business woman. Who sits in her office of steel and glass waiting for the clock to tick over.

And there's the young, care-free girl. Who witnesses a mugging which sets of a chain of events.

There's the banker. Who through a case of swapped briefcases b e c o m e s t h e o w n e r o f a mysterious package.

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At the start of the content piece, the viewer is asked to select which story they want to start with. And throughout the video, the viewer is given specific points of interactivity to determine decisions on what each character does.

Each of these characters is presented with a choice early in their story. A choice which involves them taking possession of a set of car keys which unlocks a super car of their dreams. From there, their adventure begins.

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S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u

Further to this, each character on their journey will cross paths with one another. They might meet each other at the traffic lights or pass one another on the road and share a look. At this point, the viewer will be allowed to choose if they want to abandon one particular character's story and join the ride of another. Yet these interweaving stories will be

parallel in telling the same story - that each of these characters has received a key to unlock a life of aspiration and wonder.

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BUSINESS WOMAN

OFFICE WORKER

GIRL

DOESN’T TAKE KEYS. ENDS.

TAKES CAR KEYS

DOESN’T TAKE KEYS. ENDS.

TAKES CAR KEYS

DOESN’T TAKE KEYS. ENDS.

TAKES CAR KEYS

DRIVES

DRIVES

DRIVES

CHANGE CHARACTER

BUSINESS WOMAN

OFFICE WORKER

GIRL

MEET AT INTERSECTION

Continued on next page...

content structure

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BUSINESS WOMANPRESENTED

CHALLENGE #1

OUTCOME #1STORY ENDS

OUTCOME #2STORY PROGRESSES

OUTCOME #1STORY ENDS

OUTCOME #2STORY PROGRESSES

OUTCOME #1STORY ENDS

OUTCOME #2STORY PROGRESSES

PRESENTED CHALLENGE #2

PRESENTED CHALLENGE #2

PRESENTED CHALLENGE #2

OFFICE WORKERPRESENTED

CHALLENGE #1

GIRLPRESENTED

CHALLENGE #1

OUTCOME #1STORY ENDS

OUTCOME #2STORY PROGRESSES

OUTCOME #1STORY ENDS

OUTCOME #2STORY PROGRESSES

OUTCOME #1STORY ENDS

OUTCOME #2STORY PROGRESSES

REACH DESTINATIONTROPICAL ISLAND

REACH DESTINATIONPRIVATE JET

REACH DESTINATIONFIVE STAR HOTEL

CALL TO ACTION:

ECURIE25WELCOME TO

THE CLUB.

content structure

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Video reference: www.onlybecausewecan.comthink | create | share

S t u d i o 3 s , 5 - 1 3 Q u e e n S t , C h i p p e n d a l e • 8 0 0 7 3 1 1 7 • t w i t t e r @ I A r t i s t • w w w . i n v i s i b l e a r t i s t s . c o m . a u

Client ecurie25

Name: Welcome to The Club

Media Online

Duration 60-120sec video

Products Video

Production Invisible Artists

Many thanks,

Dan DayFounder

dan@invisibleartists.net0419 695 119

Sarah ParkerClient Services Director

sarah@invisibleartists.net0410 855 448

Kevin LimCreative Director

kevin@invisibleartists.net0404 233 135

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