Electronic Drink MachineMatt Legg

Dan PizzilloGarth GillespieTravis Hopkins

Mohamed Elmiligui

http://www.cs.odu.edu/~thopkins/edm

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Problem Statement

Lack of bartender accountability allows inconsistent drink creation through carelessness and theft,

subsequently causing loss of profit to bar and club owners and loss of

customer satisfaction.

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The Facts:$10.80 per 1.75L bottle of liquor

39.45 drinks per bottle at 1.500 oz per drink36.98 drinks per bottle at 1.625 oz per bottle

39.45 drinks – 36.98 drinks = loss of 2.47 drinks per bottle2.47 drinks * 7 bottles per week = 17.29 drinks per week17.29 drinks * 52 weeks per year = 899.08 drinks per year

$4.00 * 899.08 drinks = $3556.32 per year

3 * $3556.32 = $10,668.96 per year for three bottles per night4 * $10,668.96 = $42,675.84 for four well liquors

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Our SolutionA computer-controlled device that:

Determines ingredients Measures accurately Dispenses automatically

Holds bartenders accountable

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Objectives Flexible, scalable design

Maintain or increase productivity

Constantly up-to-date database

Accuracy and accountability

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Problems EDM Will Solve

Human error

Short-ring

Phantom bottle

Drinks given away

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FDA Compliance Cleaned every 16 hours of use

Frequently cleaned surfaces must be constructed of stainless steel

Semi-automated cleaning with hot water and sanitizing solution circulated through the system

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Alcohol Law Compliance Responsibility of the owner

Unaffected by EDM

Legal Reference: http://leg1.state.va.us/000/reg/TOC03005.HTM

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Societal Issues Does not alter current bar scheme

Does not replace bartenders Does not make contact with customers

Is not marketed to individuals

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Problems EDM Won’t Solve Substitutions

Short changed customers

Changed credit card tips

Drink price misinformation

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Step-by-step Scenario1. Customer orders a mixed drink2. Bartender puts a glass in EDM3. Bartender selects drink on monitor4. EDM dispenses the drink accurately5. Bartender serves the drink

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Screenshot 1

Screenshot 2

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Screenshot 3

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Component Diagram

Liquor Storage

Pump Station

Internet

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Components $349.00 - Dell Power Edge SC Server $643.91 - ELO 12" Flat Touch Screen $279.00 - NuDaq PCI 7200 32 Channel I/O Card $5222.40 - 128 Micro air pumps ($40.20 / pump) $1772.80 - 128 lines at 50ft (27.70 per 100ft) $384.00 – 128-line valve controller array

$8574.31 – Total cost of parts

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Pricing $8574.31 - Hardware $1500.00 - Installation $14925.69 - Mark Up

$25,000.00 – Total Cost to Purchaser

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Human Resources Budget

Results obtained from http://www.monster.com

Title SalaryTime

(years) Quantity Total Cost CommentProject Manager $44,212 1 1 $44,212Data Architect II $48,011 1 1 $48,011Mechanical Engineer I $42,067 1 1 $42,067Electrical Engineer I $42,694 1 1 $42,694Programmer III $58,323 1 2 $116,646Data Entry Clerk I $18,622 0.04 1 $745 2 weeksMarketing Manager $58,518 1 1 $58,518Attorney I $16,000 $200/hour * 80 hoursAccountant III $45,442 1 1 $45,442Contracts Administrator $41,692 1 1 $41,692

$182,411Total: $638,438

ODU Overhead

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Resource Cost BreakdownItem Department Cost Quantity Total Cost Comment

Management $600 1 $600Development $600 5 $3,000Marketing $600 1 $600Financial $600 1 $600Contractual $600 1 $600Development $946 1 $946General $946 1 $946

Printer General$957 1 $957

LEXMARK Network Printer 

Data Lines General $2,000 1 $2,000Phone Lines General $1,000 1 $1,000Fax General $400 1 $400Domain Name

General$15 1 $15

Management $200 1 $200Development $200 5 $1,000Marketing $200 1 $200Financial $200 1 $200Contractual $200 1 $200

Development Software Development

$500 4 $2,000Various Development Packages

Project Management Software

Management$300 1 $300 Microsoft Project

Management $300 1 $300Development $300 5 $1,500Marketing $300 1 $300Financial $300 1 $300Contractual $300 1 $300

Total: $18,464

Desktop Computer

Server

Dell Dimension 2300

Dell PowerEdge 600SC

Office Suite Software

Microsoft Office XP

Operating System

Microsoft Windows XP

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First-year Product Budget

$638,438 – Human Resources

$18,464 – Hard Resources

$656,902 – Total Budget

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Contracts National Restaurant Association

Educational Foundation http://www.nraef.org/

National Business Associationhttp://www.nationalbusiness.org/

Restaurant Business Plan - Guaranteed Funding

http://www.restaurantfunds.com/

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Industry Size The New York City metropolitan area

alone has over 1640 bars and clubs

If EDM were sold to only 10% of these bars…

$1,790,911.53 of profit would be earned in just that area

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Investor’s Profits

-1.00

-0.75

-0.50

-0.25

0.00

0.25

0.50

0.75

1.00

1.25

1.50

1.75

2.00

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

Number of Units Sold

Prof

it (M

illio

ns o

f Dol

lars

)

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Purchaser’s Profits

-$25,000.00

$17,675.84

$60,351.68

$103,027.52

$145,703.36

$188,379.20

$231,055.04

$273,730.88

-$50,000.00

$0.00

$50,000.00

$100,000.00

$150,000.00

$200,000.00

$250,000.00

$300,000.00

0 1 2 3 4 5 6 7 8

Years

Prof

it

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Management Structure

Project Manager

ProgrammerIII

ProgrammerIII

MechanicalEngineer

ElectricalEngineer

DataArchitect II

Data EntryClerk I

Attorney IMarketingManager

OperationsManagement

AccountantIII

ContractsAdministrator

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Phase I

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Phase II

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Phase III

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Development Issues POS Software Database Software Centralized Update Software Dispenser Software

Dispenser Hardware Integration & Testing

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ConclusionWith the Electronic Drink Machine:

Bar and club owners will profit

Our investors will profit

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References Hobart Corporation http://www.hobartcorp.com

Chuck Gohn, 50 Ways a Bartender Can Steal From You http://www.foodservice.com

Ebar Supply http://www.ebarsupply.com

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Questions?