Elevate: Launching & Leading A Social Media Practice

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@adriandparker@adriandparker#ElevateSocial#ElevateSocial @adriandparker

#ElevateSocial

AdrianAdrian D. ParkerD. Parker

@adriandparker@adriandparker#ElevateSocial#ElevateSocial

June 7, 2010

•Steve Jobs announced the Apple iPhone 4 at WWCD•RadioShack had 17 days to prep for launch•Social Media lead the way

June 7, 2010June 24, 2010

••SuccessfulSuccessful launchedlaunched requiredrequired SocialSocial MediaMedia toto accelerateaccelerate••TransformedTransformed fromfrom nicheniche channelchannel toto businessbusiness driverdriver••ItIt waswas timetime forfor meme toto lead,lead, notnot simplysimply managemanage..

@adriandparker@adriandparker#ElevateSocial#ElevateSocial#ElevateSocial#ElevateSocial

Community Manager1. From Community Manager to Coach

ImageImage:: http://http://www.montrealgazette.com/6075842.binwww.montrealgazette.com/6075842.bin

Community Manager2. From Evangelist to Educator

ImageImage: http://keeparthappening.org/grantees/details/st._louis_symphony/: http://keeparthappening.org/grantees/details/st._louis_symphony/

Community Manager3. From Advocacy to Alignment

ImageImage: http://: http://www.lsb.com/images/2010/06/scottwww.lsb.com/images/2010/06/scott--cookcook--intuit.jpgintuit.jpg

Community Manager4. From Test & Learn to Prove & Do

ImageImage: http://bama.ua.edu/~istancu/images/lsnd_tank.gif: http://bama.ua.edu/~istancu/images/lsnd_tank.gif

Community Manager5. From Brand Program to Business Practice

ImageImage: http://cdn.theatlantic.com/static/infocus/occupy093011/o01_58590925.jpg: http://cdn.theatlantic.com/static/infocus/occupy093011/o01_58590925.jpg

Community Manager6. From Mobile as 3rd Screen to 1st Screen

ImageImage: http://: http://shanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.phpshanghaiist.com/2011/07/31/subway_supermarket_shopping_comes_t.php

@adriandparker@adriandparker#ElevateSocial#ElevateSocial#ElevateSocial#ElevateSocialImageImage: http://odmgrp.com/2011/12/07/online: http://odmgrp.com/2011/12/07/online--contentcontent--lawslaws--areare--heatingheating--upup--whatwhat--

doesdoes--thatthat--meanmean--toto--youyou--andand--me/me/

Community Manager7. From Policy to Protection

RecapRecap

1.1. If CMO knowsIf CMO knows the cost,the cost, pprove the worth.rove the worth.

2.2. Give teams permission to failGive teams permission to fail

3.3. LeadershipLeadership is plural. Vision is singularis plural. Vision is singular

4.4. Measure ReturnMeasure Return OnOn Impact (ROI)Impact (ROI)

5.5. Ordinary doing the extraordinaryOrdinary doing the extraordinary

6.6. Mobile 1Mobile 1stst

7.7. Keep your enemies closeKeep your enemies close

ProgressProgress over perfectionover perfection

ImageImage: http://www.flickr.com/photos/achintyas_eye_view/6326677878/sizes/l/in/photostream/: http://www.flickr.com/photos/achintyas_eye_view/6326677878/sizes/l/in/photostream/

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www.adriandparker.com

#ElevateSocial

THANK YOUTHANK YOU

Elevate: Launching & Leading A Social Media Practice

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