10 Email Marketing Tips For Your Local Business

Presented by: Brian Wilson860-729-6329

info@bwwsolutions.comhttp://bwwsolutions.com

Tip #1Build a List of Targeted Customers

TARGET your list based on the type of product or service you want to sell

Ask current customers to join your email list

Add a call-to-action to ALL marketing materials telling everyone to join your email list

Tip #2Don’t Spam and Avoid Being Too

Salesy

Do not hit your list with emails every single day

Will result in unsubscribes

Create a nice mixture of promotional offers, entertainment, and information-sharing – not ALL sales

Tip #3Be Personal in Your Emails

Email is your chance to “connect” with subscribers on a personal level

Speak to “one” person instead of many people

Email is a great two-way communication tool

Tip #4Decide on the Best Time to Send Your

Emails

Depending on the type of business you have, your emails will get a better response on certain days and times

Test and track to figure out what is working well and keep doing it

Tip #5Pay Special Attention to Your Subject

Lines

Subject lines are the most important factors in the success of your emails – it’s the first thing they see

It has to be enticing enough for them to open it

Catchy, yet professional lines are best

Tip #6Integrate Emails With Other Marketing

Email is powerful when combined with other marketing methods

Always direct online followers to your email opt-in form

When sending emails, always ask subscribers to “Like” your Facebook page and to “Follow” you on Twitter

Tip #7Make it Easy for Them to Unsubscribe

If people have problems unsubscribing, they could flag your email as spam

Make sure the unsubscribe link is in every message and is easy to see

Tip #8Keep Your Emails Short and Simple

People today are short on time, so keep your emails short

When it comes to emailing, “less” is “more”

Highlight your important points and use trigger words for best results

Tip #9Always Send Test Emails First

Send a test email to yourself BEFORE sending to your list

This way, you can view it from the subscribers’ point of view

Have a chance to fix any errors or formatting issues

Tip #10Measure and Track Results

Measuring and Tracking is the only way to ensure success

You will be able to find the best messages, the right design, and the right call-to-actions that generate the highest response

If you would like more information about Email Marketing, contact me at 860-729-6329 for a FREE Consultation

Brian Wilson860-729-6329

info@bwwsolutions.comhttp://bwwsolutions.com