EMERGING TRENDS AND CHALLENGES IN INDIAN IT INDUSTRY

Agendas

• Introduction • Emerging Trends in IT• Socialization of Technology• Innovation • Challenges

AGENDA

• IT-ITeS business is expected to

touch 100 billion USD in 2013

• Domestic IT services may

touch $ 10.2 billion from $ 9.1

billion in 2013- Gartner

• Contributed 7.5% of GDP

• ITeS Segment has Potential to

Create 3.1 Million Jobs by

2013

Overview of IT-ITeS Market

Growth of E-Commerce in India

Cloud Computing & Awareness

Mobile Applications and its usage

Emerging Trends in IT

Socialization of Technology

Knowledge management Portals

Social Networks

E-Banking & E-Commerce

Open Source Tools & Platforms

State of Social Media• In less than a decade, social media has rapidly integrated itself into

our everyday personal and professional lives.

• Awareness of social networking sites is very high Facebook is close

to 100%, Twitter reaches 80% awareness and Google+ is known by

70%, LinkedIn has relatively low awareness with 4 out of 10

internet users familiar about it, It has strong niche position in B2B

market

• 7 out of every 10 internet user is on at least one social networking

sites

• This implies that more than 1.5 billion users use social networking

sites.

Social Media has changed the face of communication

Boost of Smart phones: 51 % of the Internet users have smart phones with data subscription on it. This has changed the way of gathering data, interacting, doing business and lot more

50% post information about products, brand and/or companies are on Social Networks

Advertisements

News

Contest

Promotions

Product Experience

53% of smart phone user compare prices during shopping via Smartphone

Implications…

Huge growth potential Create content for mobile Design websites, blogs for mobile viewing Make it easy for viewers to act on that content in a social manner

Social Networking Portals having Maximum Number of Users

State of E-Commerce in India

• India’s online users grew by 50% in July 2012

• There were 12.5 Crore unique visitors, half of whom

spend time on internet from home or work, the rest

half from shared computers.

• 75% % internet users in India are in age group of 15-34

years (Male- 45.6% & Female 29%)

• India is one of the youngest online demographic

globally

Source: Internet

Fig. Insights of Online User Demography and Time spent by them

Some Top E-Commerce Portals of India

State of E- Commerce in Retail in India• Among Indian e-tailers, Flipkart.com was the most

visited website with an 11.5% outreach to online users. 7.4 million or 74 lakh users.

• Snapdeal.com had a marginally lower outreach of 11.1% and audience on 6.9 million or 69 lakh users in a month.

• Lifestyle shopping portals Jabong.com and Myntra.com had similar levels of traffic as both websites garnered 5.3 million or 53 lakh unique visitors

Source: Internet

Fig. Unique users/visitors on E-Commerce Portals in India

State of E-Commerce Transactions

• Direct Debit is the most commonly used payment type accounting

for over 58% of the overall payments in India. 7% of all

transactions were paid by Cash on Delivery, a payment mode

gaining popularity.

• Across the Travel and Retail e-commerce domains, the average

transaction value during the quarter April to June 2012 was $31 or

approximately Rs. 1660.

• Most visited portal was IRCTC, SBI was most preferred bank for

direct debit followed by ICICI and HDFC.

Snapshots of E-Banking Portals

Source: Internet

Fig. E-Commerce Transaction Statistics

Knowledge Management Portals

Some Open source Tools

• Social Analytics• Business –Ready Storage• API’s• Search Engines• Touch Computing• Voice Control• Mobile Payments

Innovations That Drives Technology

• Obsolescence

• Complexity

• Data Storage and

Retrieval

• Human Resources

• Budgets

• Productivity

Challenges

Future of Indian IT Industry

The future is definitely bright as more and more students are opting for the IT jobs thus bringing their own ideas to contribute in a significant way.