Emocial ecommerce marketing

transcript

www.emocial.co.uk

professional services email marketing / database marketing

marketing activation

www.emocial.co.uk

•  design and creation •  campaign management •  social media – convert fans into subscribers •  customer lifecycle consulting / implementation

emocial DIGITAL

•  ODICCI - offline data collection •  distributed marketing •  e-commerce integration

emocial LABS

•  social media •  SEO / PPC •  e-Commerce •  CRM

partners

emocial

www.emocial.co.uk

our customers

www.emocial.co.uk

introduction customer centric

www.emocial.co.uk

•  Be friendly, articulate and concise. Don’t speak down to people, but don’t patronize them either. Just because you know more about e-commerce doesn’t mean you need to “dumb-down” your writing style.

•  Don’t demand their attention – they are busy people and sometimes they won’t be able to take up your offers for more interaction.

•  Respect their time, their responsibilities and recognize their quest for learning and self-improvement.

•  Remember that this is a long-term relationship and sometimes people won’t have time for you, no matter how important you think the issue is.

design. recommendations

www.emocial.co.uk

stay relevant. build the dialogue

activate relevant touch points throughout the customer journey

www.emocial.co.uk

email marketing. maturity cycle

Mass Mailing A/B Tes.ng

Profile Segmenta.on

MVT Tes.ng

Behavioral Segmenta.on

Analy.c integra.on

Trigger Marke.ng

API Integra.on

Lifecycle

Transac.onal mailings

Cross Channel

Customer Intelligence

Predic.ve Analy.cs

E-‐Commerce integra.on

CRM integra.on

www.emocial.co.uk

welcome. thank you!

•  say Thank you ! Welcome !

•  build call to action to shop

•  give insights about what is available in-store, online

•  enable social media

•  immediate confirmation

•  add unsubscribe link

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desktop version mobile version

welcome. responsive

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•  welcome campaign –  short series of email messages

triggered when a new contact enters the marke.ng database

•  Introduce your value proposition –  who is your company –  what you do –  unique selling points –  what’s in it for the customer

welcome. campaign

immediate 3 days later

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welcome. landing page

landing page

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desktop version mobile version

template. newsletter

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trigger. loyalty

automatic emails triggered based on number of points acquired

dynamic content

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trigger. behavioral rules

Reminder 10 days

Not Open

No Click 10 days later

email - special coupon

landing page

email different subject line

email newsletter

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trigger. re-activation email

Last Login date

Shop visit

Automatic Event / Scenario 1 month after login => send email

Re-activation Mailing Special offer / Voucher

Email marketing platform

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trigger. shopping cart abandonment

The designs for the three sequence vary. The objective, the tone and the intensity of each email allows you to engage with customers differently throughout the sequence.

1. One hour later 2. One day later 3. One week later

www.emocial.co.uk

“free delivery” banner replaced with email message at the very top product image shown after product title call to Action button and start of text visible above the fold contact and social media icons optimised for colored background with an enlarged clickable area for mobile devices

design. positioning

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design. responsive

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design. responsive

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design. heatmap

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Our web designers adjust the visual elements on a page to focus attention where it belongs, increasing the likelihood of conversion. Attention heatmaps can be created several times during the design or re-design process to ensure that the refinements are having the intended effect.

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design. testing any client, any device

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database. preference centre

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database. analytics

Web Analytics

Campaigns Products

Transactions (sales)

Social data

Web Form

Responses

Members

Campaign Management

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social media. convert fans into customers

Convert Fans into email subscribers Direct integration with your email marketing database Triggered thank you email upon registration

www.emocial.co.uk

full service. campaign management

www.emocial.co.uk

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Delivered"(nb)"

email"value"

Poly."(email"value)"

reporting. business reviews

Google Analytics Traffic Sources

segmentation ROI analysis

subject line keyword analysis vs ROI

testing heat map

www.emocial.co.uk

increase your revenue with email marketing

Mass Mailing A/B Testing

Profile Segmentation

MVT Testing

Behavioral Segmentation

Analytic integration

Trigger Marketing

API Integration

Lifecycle

Transactional mailings

Cross Channel

Customer Intelligence

Predictive Analytics

E-Commerce integration

CRM integration

powered by

Contact us at sales@emocial.co.uk

+44 (0)20 7993 8630

www.emocial.co.uk

Emocial ecommerce marketing

Business