Post on 15-Feb-2017
transcript
1. Proven strategies
2. Powerful mindset changing techniques
3. Social media team engagement
4. From employee investment to profit
A costly matter
Case: company “x”
300 employees
22% turnover
average salary: 36,000/mth
Cost: 11,880,000 THB / year
8.8% of total salary budget
66 people to be newly recruitedSources: HG data report on Thailand Employment Turnover, White Paper, Boondarig Ronra and Assoc. Prof.
Manat Chaisawat, Towers Watson , K. Somporn Thapanachai
A costly matter� Staff motivation
� Overtime
� Team integration
� Training needs
� Recruitment success
� Staff engagement
� Recruiter
negotiations
� Customer Service Quality
Recruitment, selection, on-boarding
Retention and engagement
Develop career path and coach
Transition
employee lifecycle
Lost
1. Strong
Employee
Brand Identity
2. Employee
Mindset
Coaching
3. Team
Engagement
4. Sharing with
Customers and
Community
Proven Strategies
300,000
followers
70%
interested in
a job
opportunity
“Are you
IN?”
IN..ternational
IN..novative
IN..volved
IN..fluential
soft skill coaching�Mindset and Peak Performance q
�Emotional Management w
�Self Esteem and Personal Empowerment e
�Powerful Communication Skills r
�Team Building and Engagement t
Key: your First Heroes�The first heroes share daily
motivation
�Chat Groups leaders
�One employee per location
�Story tellers and Team players
�Group Mentor: CEO, MD
Corporate Social MediaTeam building and sharing
team ambassadors
share via secured and closed groups *
( Jaconda, Bitrix, Hipchat,… )* secure conversations are transferred in 256-bit SSL encryption – the same security protocol as online banks.
The 12 months build�Team Workshops q
�The team Ambassadors w
�Chat and share secured groups e
�Share with customers r
�Events and activities t
Share• Social Media :
– Share
–YouTube
– Customer Testimonial video
• Bring real customer experiences
• Compelling Stories
• Use Social Media channels
(reach = 800,000 Thailand individuals per campaig
project example
2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015
Video 5
Dec 8
Everyday Heroes
Nov 19
Video 4
Oct 29
Video 3
Sep 16
Second Event
Aug 15
Video 2
Aug 12
Video 1
Jun 3
First Event
May 1
Management Session Jan 6 - Jan 7
First Ambassadors Jan 13 - Jan 14
Priority Teams ( Marketing
HR - Sales )Jan 20 - Feb 13
Company wide rollout Feb 17 - Apr 23
Monthly Follow-up
SessionsJun 9 - Nov 30
Internal Chat Groups Jan 14 - Dec 30
Share With Customers Apr 23 - Dec 30
Share with Community May 1 - Dec 30
KPI and Measurements� Empathy and communication techniques assessment
� Employee engagement and job satisfaction
� Employee retention statistics
� Customer service satisfaction
� Customer perception
� New sales results
� Up-sales results
Share with your customers• Social Media projects:
– Open message Channels – Facebook
– YouTube
– Customer Testimonial videos
• Bring real customer experiences
• Compelling Stories
• Target audience per campaign
Online Strategists
Social Media
Employee Mindset
Branding
Creative
Engagement
Graphic Design
Event Management
• Effective Employee Communication
• Marketing and Branding
• S-P-I-N Communication Behavior
• Brand Reputation
• Social Media and Community
• Team Coaching
• Behavioral awareness