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EMPLOYER BRANDING Presented by: Quynh Le, PR & Marketing Manager, VietnamWorks

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Define your own employer choice

Defines Employer Brand

Global companies branding videos

Look beyond employer brand

Key findings & rising trends

AGENDA

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STRATEGY

Senior leadership, Vision, Values, External marketing

LEARNING & DEVELOPMENT

Leadership training, promotion opportunities, recognitions

SEPARATION

Exit interviews, Alumni community

COMPENSATION & BENEFITS

ONBOARDING

Recruitment & induction, team management, working

environment & process

WHAT IS EMPLOYER BRAND? WHAT IT MEANS TO WORK HERE

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WHAT IS THE DIFFERENCE?

•  Good training and development programs •  Well defined career track, more

opportunities to specialize •  Look good on your résumé •  Good benefits and relocation packages

•  More opportunities to work with high-level executives

•  More diverse responsibilities •  Exposure to multiple facets of the business •  Decisions are made and implemented

quickly •  More opportunities to get noticed •  Limited interaction with top-level executives

•  Fewer opportunities to make an immediate impact and get noticed

•  Change occurs more slowly due to more levels of approval

•  Strictly defined corporate cultures

•  More vulnerable to economic pressures and subject to being taken over.

•  Benefits and sometimes salaries generally are lower

Big, international companies Startups, small & medium companies

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SURVEY IN 2015 ON 12,652 JOB-SEEKERS BY VIETNAMWORKS

JOB-CHANGING HABITS OF VIETNAMESE

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Think their messages do not best represent the company

Said their companies have developed a clear employer branding strategy

Measure the success of recruitment brand through number of job applications

Rely on job boards , social media, recruitment website to promote their recruitment branding

13%

43%

41%

28%

ABOUT EMPLOYER BRAND SURVEY KEY FINDINGS

500 HR PROFESSIONALS

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www.rap.vietnamworks.com

Greater strategic importance HR executives believe that Employer Branding is vital to HR strategy of companies in Vietnam

94%

To support recruitment needs

To differentiate from our competitors

RISING FOCUS IN EMPLOYER BRANDING

60% of the CEOs surveyed said this responsibility lies with the CEO (HBR)

To increase productivity & profits

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WHERE DO YOU FIND OUT? Company website is the biggest place for Employers

Website / blogs Share company’s vision, mission, EVP

Job boards Show company as employer of choice

Social media Promote company culture pictures, videos

Career events Increase direct interaction, promote working environment

Employee engagement Testimonials from company’s employees

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Do you know someone who works in this company / same industry? Ask them what their job / company is like.

Talk to real people

A Facebook page can give you a good insight into company culture. Google to find the latest news.

Check them on media

Research the products or services they offer, their competitors and really understand their business

Review product & services

Research your future managers, your future CEO to understand the leadership style in that company

Look up management

WHAT TO LOOK FOR from your potential employer

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quynh910@gmail.com

THANK YOU For any questions regarding employer branding, please contact me.