Scott Fish

Director of Search Engine Optimization

Search . . . Driving Business Online

◉ 4 out of 5 new visitors arrive through engines.

◉ 90% abandon search within first 3 pages of results.

◉ Top 10 results visited 78% more than next 20.

SOURCE: February, 2008, comScore Networks (New York)

◉ 62% of online shoppers use general search engines.

SEARCH MARKETING

Powering your Marketing Mix

Powering your Marketing Mix

◉ How customers seek-out your offerings

◉ In-depth research and analysis

Professional Search Engine Marketing

◉ Most effective targeting and messaging

◉ Integrate through all media channels

Drive Messaging through All Channels

SEARCH MARKETING

Natural Optimization

◉ Competitive Search Landscape Analysis

◉ In-depth Natural Keyword Research

◉ Targeted SEO Keyword List

◉ Site Optimization Document

Structured SEO Process

◉ Implementation Guidance and Consulting

Search Engine Optimization

О

О

О

О

О

►

Keyword Research / Analysis Optimized Keyword List Optimization Enhancements

Natural SEO Methodology

Optimized Site Pages Attract Search Spiders Prominent Search Listings

●

Natural SEO Methodology

RESEARCH

Knowledge is Power

R E S E A R C H

Goals

Defined

Keyword

Expansion

C O N S U L T

Search

volumes

E V A L U A T E

Discover Trends

A N A L Y Z E

C A T A G O R I Z E

Structure Keywords

Select Patterns

F O C U S

ProvideStrategies

D I R E C T I O N

Optimized Keyword Generation

Power Through Search Engines SM

Expansion and Targeting

Natural Optimized Keyword List

● Relevant Analysis

● Quantity of searches

● Competitive Web Pages

● Most important phrases

Keyword Research & Analysis

Current positioning of competitive Web sites for Optimized Keyword List

● Top Direct Competitors

● Landscape Competitors

● Pages Indexed

● Inbound Links

● Google PageRank

Competitive Analysis

Traffic Driving Keywords

ORIGINAL KEYWORD FOCUS SEARCH VOLUME

hollywood fashion 6,494

los angeles clothes boutique 234

hollywood clothing 1,257

fashion clothing los angles 121

hollywood high fashion 4,402

hollywood clothing store 431

LA style clothing 72

LA fashion 225

hollywood designer fashion 688

trendy clothes 33

13,957 ►

OPTIMIZED KEYWORDS SEARCH VOLUME

celebrity fashion 13,277

online boutique clothing 1,114

celebrity clothing 34,223

britney spears fashion 7,665

paris hilton celebrity fashion 985

boutique clothing store 2,258

top celebrity fashion 7,830

designer fashion 9,974

designer celebrity fashion 10,201

celebrity fashion trends 4,443

91,970

Search . . . Real Results

19%

59%

7%

21%

17%

31%

0%

10%

20%

30%

40%

50%

60%

Revenue Avg Order Size No of Transactions

LISA KLINE PERFORMANCEJan 08 versus Dec 07

Total Site SEO

Month Natural SEO campaign improved site positioning and traffic.

+59% Search Revenue (vs. +19% overall online)

+21% Avg. Order Size

+31% No of Transactions

Drive Messaging through All Channels

Pre-Optimized Messaging

Optimized Marketing MessageC E L E B R I T Y

Message Driving Off-Line Revenue

Drive Messaging through All Channels

SEARCH MARKETING

Natural SEO + Paid Search

Cross-Discipline Search Campaign

Natural SEO + Paid Search

◉ Optimize SEO elements around current keywords

◉ Identify keywords driving conversions NOW

Cross-Discipline Performance

◉ Dramatically improve Natural search positioning

◉ Substantial increase in number of leads

Paid Search Real-Time Insight

Keywords Driving Conversions

Cross-Discipline Results

Improved Natural Search Positioning

Cross-Discipline Results

0

50

100

150

200

250

300

pastry chef school pastry schools pastry school

EngineWorks PerformanceIncrease in Monthly Leads

01.01.08 07.01.08

Percent Increase in Number of Leads

pastry chef school

+200%

pastry schools

+500%

pastry school

+440%

Cross-Discipline – Making Dough!

Natural Search Engine Performance

January 2008 through June 2008

Total Monthly Revenue Increase

+433%Through Natural Search Results for these 3 Priority Keywords

SEARCH MARKETING

SEO in Travel & Tourism

Luxury Southern ResortTop 100 Priority Terms in Google

JUNE 2007

Not Ranked

Top 100

Top 10

JUNE 2008

Top 100Top 10

Not Ranked

Pre-Optimization

(22% Top 100)

Site Optimized

(92% Top 100)

Tourism & Resort Performance

Increased Ranking = Increased Visits

Monthly Organic Traffic

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

JUN07

AUG07

OCT07

DEC07

FEB08

APR08

JUN08

INCREASED NATURAL SEARCH VISITS

30x

Scott Fish

Director of Search Engine Optimization

scott@engineworks.com

www.engineworks.com