Post on 14-Apr-2017
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1www.travelzoo.com
The Deal Experts. Over 27 Million Members Worldwide.
PRODUCT DEVELOPMENT TO STIMULATE GROWTH AND AUDIENCE ENGAGEMENT
Richard SingerManaging Director Europe, Travelzoo
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MUSIC
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AUTOMOTIVE
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MEDIA
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SHARK AVOIDANCE!
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TRAVEL
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Source: Clayton M Christenson: An Innovators Dilemma
DISRUPTIVE INNOVATION
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TRAVELZOO TOP 20
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25 offices in 11 countries
27 million members worldwide
108 million unique visitors worldwide
Over 2 million Facebook fans
Over 4 million app downloads
We publish over 250,000 travel deals every year
TRAVELZOO
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16 YEARS OF INNOVATION AND PRODUCT DEVELOPMENT
1999
Febr
uary
201
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EU
Mobil
e App
Octo
ber 2
011:
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ch Fi
rst M
obile
App
Marc
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h Ge
tawa
ys
Janua
ry 2
011:
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ches
EU
Loca
l Dea
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Augu
st 20
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aunc
hes L
ocal
Deals
Nove
mbe
r 200
9: Fl
y.com
laun
ches
in U
K
Febr
uary
200
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y.com
laun
ches
in b
eta
Augu
st 20
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ale of
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anno
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May 2
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tinat
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f the
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k
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h 20
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aunc
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ain To
p 20
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ong
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unch
Trav
elzoo
Net
work
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r 200
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avelz
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rtainm
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ewsfl
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eeke
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otel
Dire
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20122010200820062004
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illion
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nch
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May 1998 –Ralph Bartel has 10 members…
2015
July 2
015:
1 m
illion
socia
l
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1. Framework for innovation and growth
2. Look to the future
3. Listen to our customers
3 SIMPLE PRINCIPLES
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FRAMEWORK FOR GROWTH AND INNOVATION
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INNOVATION AND GROWTH FRAMEWORK
Existing Products New Products
Existing Markets
New Markets Diversification
Market Penetration Product Development
Market Development Diversification
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AUDIENCE GROWTH AND PRODUCT DEVELOPMENT
Annual revenue per Member
27 million Number of Members
Travelzoo
Strategic Elements
1. AudienceGrow members across all platforms
2. ProductsEnhance our products
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LOOK TO THE FUTURE (AND USE DATA)
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THE SHIFT FROM DESKTOP TO MOBILE HAS CHANGED EVERYTHING!
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TYPICAL CAMPAIGN STRUCTURE
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+ Compelling headlines maximise user engagement
+ Users are directed to the offer on advertiser’s website or a call centre to book
+ Travelzoo editorial provides 3rd party endorsement for each qualified offer
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'Genius'The Times
50% of total traffic is via mobile
devices
4,000,000+ app downloads
1 sale every 1.5 minutes on mobile
TRAVELZOO MOBILEMobile is the fastest growing segment of our business
'Brilliant'The Independent
'Travel App of the Week'
The Sunday Times
'Consumer app of the week'The Guardian
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LISTEN TO OUR CUSTOMERS (AND USE DATA)
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“PUSH”We inspire our users with top
deals at quality places…
“PULL”… have not offered products
that are easy to search and browse for specific needs
I’d like to take the kids to
Disneyland in late August. Can you help with a great
deal?
Just arrived in Las Vegas. Any show deals for
tonight?
You have a hotel deal in New
York next weekend?
THE ‘WHAT’, ‘WHERE’ AND ‘WHEN’
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WE ARE WORKING TOWARDS A SEARCH-BASED USER EXPERIENCE
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AND IT NEEDS TO BE GREAT ON MOBILE
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THE TRAVEL CONTINUUM
+Research+Reviews
Transaction
Inspiration
+Purchase +Booking
Destination
+In location +On holiday
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THE TRAVEL CONTINUUM
+Research+Reviews
Transaction
Inspiration
+Purchase +Booking
Destination
+In location +On holiday
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THE CUSTOMER ‘TRANSACTION’
+ Top 20+ Website+ Destination features
Inspiration
+ Booking
Destination
+ Restaurants + Entertainmen
t+ Mobile Focus
+ Spa+ Activities
Transaction
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TYPICAL CAMPAIGN STRUCTURE
1 2 3
+ Compelling headlines maximise user engagement
+ Users are directed to the offer on advertiser’s website or a call centre to book
+ Travelzoo editorial provides 3rd party endorsement for each qualified offer
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POOR MOBILE BOOKING EXPERIENCE
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NPD 1: MOBILE OPTIMISED HOTEL BOOKING PLATFORM
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NPD 2: FULLY SEARCHABLE GLOBAL HOTEL PLATFORM
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THE TRAVEL CONTINUUM
+ Top 20+ Website+ Destination features
Inspiration
+ Booking
Destination
+ Restaurants + Entertainmen
t+ Mobile Focus
+ Spa+ Activities
Transaction
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IN-DESTINATION REPRESENTS A GREAT OPPORTUNITY
‘41% of UK travellers research local activities such as restaurants and shows on their smartphones’ (Source: Phocuswright EU Consumer)
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SHAMELESS PLUG: WE HAVE GREAT LOCAL CONTENT
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THE TRAVEL CONTINUUM
+ Top 20+ Website+ Destination features
Inspiration
+ Book directly with Travelzoo + What to do in- destination
Destination
+ Restaurants + Entertainmen
t+ Mobile Focus
+ Spa+ Activities
Transaction
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THE RIGHT CULTURE CREATES SUCCESS
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HIRE THE BEST AND LET THEM GET ON WITH IT
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BRING IN THE RIGHT SKILLS BUT STAY LEAN
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KEEP TALKING (BUT THINK BEFORE YOU SPEAK)
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ZOOM IN AND ZOOM OUT
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IT ISN’T A FAILURE TO PIVOT
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Richard SingerManaging Director Europe
Travelzoo (Europe) Ltd.
THANK YOU