Concept store for eunuchs

SEJALR o o p m e g e h e r a y i

Eunuchs

• Called TRANSVISTITES.Hermaphrodites in human race.

• Maybe by birth or transgendered.• Vast difference between a eunuch and a

transgender.• Eunuchs: Subalterns of the society• Treatment met by them/Harassment• Hardships and Evolvement

Past v/s Present

Significance in Indian mythology.Status during Imperial India.

Articulation of conceptThe concept is to launch a clothing and beauty brand for eunuchs and employing eunuchs there as a part of social entrepreneurship and opening a concept store for eunuchs where we have:

Under one roof

Food joint

Beauty salon

Shopping

arcade

MissionPromote eunuch

education

To create an

unbiased society

To

provide

employ

ment to

eunuchs

To eradicate eunuch

exploitation

To take SEJAL on a global platform

Vision

Opening a concept store, salon and food joint under one roof which is run by eunuchs and primarily for eunuchs so as to elevate their status in the society and increase their social acceptance

Success Quadrant

high financial and social impact

low potential, consider later

top priority, continue screening

low financial and social impact

long term, consider second

not strategic, do not consider

low, idea: relatively difficult

high, idea: relatively easy

SWOT Analysis

STRENGTHS• Introduction of entirely a new

concept• Will enjoy the advantages of

being a monopolistic store • Luxury for eunuchs• Employment opportunities for

eunuchs• Social cause• Ufliftment of eunuchs

WEAKNESSES• Eunuchs might take time to

understand a new concept• The overall cost of investment

is high and return would be slow

OPPORTUNITIES• Near eunuch’s vicinity • New market development

THREATS• Acceptance of the mass• Government policies and slow

procedures

Marketing Mix

ProductPricePromotionPlace

Product

Merchandise Mix

shopping arcade

lehenga

saree

suits

salon

threading

bleach

facial

waxing

hair cut

hair treatment

hair colour

hand and leg care

eating joint

north inidan

south indian

chinese

snacks

chat

Price

Our price range is wide:

Clothing Rs. 1000 to 20000

Food Rs. 50 to 250

Salon Services Rs. 20 to 4000

Place

• Near Living Style Mall, Jasola.(As maximum registered eunuchs stay in Okhla (dainik jagran, 2013))

• Rented property.

Store Layout

• 3 floors:

ApparelSalon

Eating joint

Promotion

WebsiteSocial media

marketingRoad show

PamphletMonthly report

Monthly e-newsletter

Social Entrepreneurshipstrategies

Total Investment Required

Store 18.6 lacs

Eating joint 16.675 lacs

Salon 15 lacs

Total 50 lacs approx.

Detailed investment for storeItems Units Price TotalFans 16 1800 28800Music system 1 20000 20000Wiring 1 40000 40000Chairs 16 2200 35200Table 8 8000 64000Counter table 1 60000 60000Camera + screen 8 50000Computer + barcode machine

1 50000 50000

Hangers 700 30 21000Body covers 500 60 30000Mannequins 15 5000 75000Alteration machines 2 3000 6000Luxury light 70 1650 115500Backup lights 70 400 28000Interior and others 1236500Total 18,60,000

Detailed investment for eating joint

Items Units Price Total

interior 500000

table and chairs 15 25000 375000cutlery + crockery 150 150 22500

kitchen crockery 100000

AC 8 80000 640000

raw material 30000

Total 16,67,500

Detailed investment for salon

Items Units Price Total

parlour products 200000

interiors 750000

hair cut chair 6 40000 240000

hair wash chair 2 40000 80000maincure + perdicure chairs 3 70000 210000

massage beds 4 5000 20000

Total 15,00,000

Marketing BudgetMarketing Budget

Website design n development 50000

Social media marketing 50000

Road show 100000

Pamphlet 100000

Monthly report 8000

Monthly e-newsletter 2000

Total 3,10,000