Post on 27-Jan-2015
description
transcript
Inbound Zombie - New media for nonprofits
Facebook statistics report
For the period: Last 30 days
Key Metrics
Total fans
16,957
New fans
+105
Fan reached
59%
Impressions
234K
Posts
120
Comments
421
Shares
259
Likes
1.2K
2
Fan Growth
-8
-4
0
4
8
11
15
6-Feb7-Feb8-Feb9-Feb10-Feb11-Feb12-Feb13-Feb14-Feb15-Feb16-Feb17-Feb18-Feb19-Feb20-Feb21-Feb22-Feb23-Feb24-Feb25-Feb26-Feb27-Feb28-Feb1-Mar2-Mar
Fans removedFans added
Total fans
16,957
Fan added
+155
Fan removed
-50
Net fan growth
+105
3 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Fan Source
Other
recommended_pages
external_connect
page_profile
0% 13% 25% 38% 50%
43%
19%
7%
31%
Fan source
Fan source
4 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Fan Reach
0
5000
10000
15000
20000
6-Fe
b7-
Feb
8-Fe
b9-
Feb
10-F
eb11
-Feb
12-F
eb13
-Feb
14-F
eb15
-Feb
16-F
eb17
-Feb
18-F
eb19
-Feb
20-F
eb21
-Feb
22-F
eb23
-Feb
24-F
eb25
-Feb
26-F
eb27
-Feb
28-F
eb1-
Mar2-
Mar
Organic reachViral reachPaid reach
Organic reach
10,040Viral reach
15,923Paid reach
53,612
of fanbase59%
of fanbase94%
of fanbase316%
5 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Page visits
0
18
35
53
70
6-Fe
b7-
Feb
8-Fe
b9-
Feb
10-F
eb12
-Feb
13-F
eb14
-Feb
15-F
eb16
-Feb
17-F
eb18
-Feb
19-F
eb20
-Feb
22-F
eb23
-Feb
24-F
eb25
-Feb
26-F
eb27
-Feb
28-F
eb1-
Mar2-
Mar
0
10
20
30
40
Daily page viewsUnique daily page views
Daily visitors
16
Page views
631
6 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Page tabs visits
Other
photos_stream
profile
LeadPages
info
timeline
0% 20% 40% 60% 80%
79%
7%
5%
3%
2%
3%
Page tabs visits
Tab visits
7 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Fan demographic (gender & age)
Male
54%
Female
46%
+
-30%
-23%
-15%
-8%
0%
8%
15%
13-17 18-24 25-34 35-44 45-54 55-64 65+
1%5%10%11%14%
4%0% -1%-3%-6%-9%
-26%
-8%0%
MaleFemale
8 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Fan demographic (languages & countries)
Brazil
Australia
Turkey
United Kingdom
Canada
India
United States
020
0040
0060
0080
00
7305
692
667
583
369
344
333
Top countries
# of fans
Portuguese (Brazil)
French (France)
Arabic (Argentina)
Turkish (Turkey)
Spanish (Laos)
English (United Kingdom)
English (United States)
037
5075
0011
25015
000
11904
1334
620
392
377
355
308
Top languages
# of fans
9 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Community management & moderaAon
Posts approved
0Commentsapproved
0
Comments
Posts
0% 25% 50% 75% 100%
100%
100%
0%
0%
0%
0%
ApprovedRemovedWaiAng for approval
50%
2h05
Response rate
Averageresponse time
10 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Page & Fan acAvity
Posts
4
Comments
368
Shares
259
Likes
1.2K
Posts
116
Comments
53Page
activity
Fanactivity
11 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Best posts
POST Organic reach Fan reach Engagement
No comma = soggy toast.SHARE IF you're a grammar nerd!
7.51% 7.22% 23.99%
***YES or NO: Do you use WordPress for your website? 7.32% 6.5% 4.11%
POLL# -‐> Have you ever marked a Facebook update as spammy, unwanted or abusive?
A ) YesB ) Ye...
6.85% 6.66% 3.54%
What's your favorite Beatles song? 6.43% 6.06% 2.0%
#POLL -‐> What's your favorite app for ediAng photos on your smart phone?
5.16% 4.78% 2.74%
QUICK POLL on scheduling social media updates:
A ) Smart and StrategicB ) Icky and Impersonal...
5.07% 4.62% 3.01%
12 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Worst posts
POST Organic reach Fan reach Engagement
Did you know that about 15% of nonprofits don't have a Facebook Page?
0.9% 0.68% 3.95%
Happy ValenAne's day! 8^D 1.05% 0.79% 3.37%
Another excellent example of newsjacking the newsfeed during the #Oscars!
1.1% 0.94% 3.76%
How are you segmenAng your e-‐mails subscribers? 1.1% 0.78% 9.63%
Today's email newslemer includes: "How to Discover Ideal Donor Traits With Facebook"
Not subs...
1.15% 0.84% 5.64%
This is a tamoo.
More here: hmp://www.viraloot.com/amazing-‐3-‐d-‐tamoos/
1.21% 0.83% 6.67%
13 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Best Ame to post
0
500
1000
1500
2000
12am - 3am 3am - 6am 6am - 9am 9am - 12pm 12pm - 3pm 3pm - 6pm 6pm - 9pm 9pm - 12am
37125123
45364300
419
1517
1045
900
689
1567
00 5152318342000
# of postsReachEngagement
14 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Best day to post
0
500
1000
1500
2000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
4181143
85523141
1105
935
1539
947
815
550
1234
1171919191624
# of postsReachEngagement
15 Inbound Zombie -‐ New media for nonprofits – Last 30 days
Best type to post
0
375
750
1125
1500
Status Link Photo Video
37120
2923
619
1201
699
1204
3513328
# of postsReachEngagement
16 Inbound Zombie -‐ New media for nonprofits – Last 30 days