Facebook Tips for Small Business

Recommendations from Alaskarama’s Marketing ManagerFollow us on Twitter @AlaskaramaFollow us on Facebook.Alaskarama.com

Topics for Today

o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!

What is Inbound Marketing?

Get Found Convert Analyze

What is Inbound Marketing?

Get Found Convert Analyze

SEOBlogging

Promote

What is Inbound Marketing?

Get Found Convert Analyze

SEOBlogging

Promote

OffersCalls to ActionLanding PagesLead Nurturing

What is Inbound Marketing?

Get Found Convert Analyze

SEOBlogging

Promote

OffersCalls to ActionLanding PagesLead Nurturing

Everything!Marketing & Competitors

Why Use Facebook?

Blog

SEOSocial Media

Why Use Facebook?

Blog

SEOSocial Media

More trafficMore links

Why Use Facebook?

Blog

SEOSocial Media

More trafficMore links

Even more trafficEven more linksMore content

620 Million and Counting

60 Million Updates Per Day40% Become Fans of Pages

Most Valuable Services/Websites

Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq

Most Valuable Channels

Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq

ROI of Real-Time Engagement

Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA

Topics for Today

o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!

Blog + Social Media

Promote all your content through Facebook and other social media

Topics for Today

o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!

Share Relevant Articles

Business Updates

Mini press releases

12:1

Contests

Use Apps or NotesBe Creative

Data

Share unique facts

Events

Fun

Helpful Tips

Info Tab

List other Social Media Links

Jokes and Quotes

http://www.onelinerz.net/

I don't believe you can do today's job with yesterday's methods and be in business tomorrow.

Keywords

•About Us Box•Business Name/Username•Information Tabs•Image Captions

Like Me

Like Me!Share with your friends.

Answer Questions

Comment on Books

•Books that your target audience might benefit from reading•Link to Amazon

Different Strategies

Don’t send the exact same thingout to all your social media outlets

Static FBML Pages

Tagging

@

URL

http://www.Facebook.com/yourdomainname

Visual Aid

Balance Your Writing

•Chunked Content

•Hyperlinks

•Images

•Videos

Zen

Commit to enlightenment and make a point to provide

Content that does not add to the noise.

Topics for Today

o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!

Engage Your Audience

•End in a question•Use “You” and ”Yours”•Keep It Short

Engage Your Audience

•Post in High Traffic Times•Respond Promptly•Address Fans by Name

Engage Your Audience

•Commit Yourself•Thank Your Fans•Surprise Your Fans Sometimes

Engage Your Audience

•Use Tagging Sparingly•Post 3-5 Discussions

Topics for Today

o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!

Promote Your Facebook

•Email Signature•LinkedIn•Twitter•Articles•Events•All other Social Media•Printed Materials

Topics for Today

o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Other Creative Ideaso Things To Do Right Now!

Get Creative

Before Traveling contact followers that are in that

area to see if you can meet up.

Get Creative

Post images of products and the first person to tag an item

with their name wins it

Get Creative

Take photos of your eventsTag people in the posted images

Get Creative

Have open office hours on Facebook on Fridays“Facebook Fridays”

Topics for Today

o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!

Things To Do Right Now

1.Create a Business Facebook Page

2.Put “Follow Me on Facebook” on your email signature

3.Find blogs to follow in your industry

4.Schedule time to create a Facebook strategy

Check Upcoming Webinars

Alaskarama offers webinars every other Friday. Go to our Learning Center to review a list of upcoming webinars and link to recorded past webinars.http://www.blog.alaskarama.com/

Request free 30 minute consultation

Request a consultation with our Project Manager to see if Alaskarama can help you improve website lead generation and show return on your investment:http://www.alaskarama.com/

Learn the Value of Alaskarama’s Strategies for Your Small Business

o Build new site if necessaryo On-site SEOo Keyword Analysiso Call to Action and Landing Pageso Social Media Setupo Blog setupo Monthly coaching sessiono Create compelling offerso Review analytics reports

Retainers include some or all of the following:

Contact Me With Any Questions

Additional Resources Posted on FB

http://Facebook.Alaskarama.com