Understanding Analytics With FacebookA Social Media Week Masterclass

An Anakle Presentation

When was the last time you analysed your posts to figure out what works and what doesn’t work?

When was the last time you analysed your audience to make sure you are connecting

with the right people?

When was the last time you used a Facebook Analytic tool? What did you do with the

information you got?

Analytics improve your engagement

To gain better understanding of engagement, audiences, and overall performance, Facebook has provided users the ability to dig into their profiles.

Unfortunately, many users are yet to adapt this to their content/communication strategy.

Engagement without analytics is a waste of time.

ContentWhat is Analytics?

Understanding the Importance of Analytics

Paid and Free Tools for Facebook Analytics

Important metrics to measure on Facebook

Why data and trends spotting matter.

What is Analytics?

Discovery +

Communication of meaningful patterns in data.

Analytics is a process of measuring and interpreting data to improve one’s Return on

Investments

Need for Objectives

When you create a Facebook ad campaign, start by selecting an objective.Objectives range from clicks to a website to app downloads to

Facebook likes, as well as other types of engagement.

Paid ToolsSimply Measured

Rival IQ

Social Bakers

Sprout Social

Crowdbabble

Facebook Analytics Tools: Simply Measured

Facebook Content Analysis It analyzes the your posts on Facebook to identify which types of posts are best in terms of engagement for your pages (or competitor's pages) with up to 250,000 likes.

Facebook Comparative Analysis shows an overview of all the pages you have entered for comparison

Simply Measured: Facebook Comparative Analysis

Free Tools

Essential Analytics to Monitor on Facebook Insights

Total Reach tells you the total number of people who saw a post. That includes Fans and non-Fans, and it also means reaching people with and without ads. It means

reaching people within their News Feeds, on your Page and as shared by friends. The key word here is “TOTAL.”

Reach

Engagement

Link Clicks, Shares, Likes and Replies. Facebook records an engagement whenever any of these are done to a post.

If people are not engaging with your post, then it is either you have the wrong content, or, even worse, the wrong audience.

Engagement RateEngagement rate is the percentage of people who engage with your posts against the number of people who saw it.

It is determined by dividing the number of engagements by the number of reach.

Fans and Non- fans can see the number of followers you currently have, however only Insights reveal how the growth has occurred. It shows average growth, and indicates

abnormal spikes or declines. This option particularly tells you the means through which you’re acquiring your followers and helps in planning.

Growth

Negative Feedback

Negative Feedback simply refers to unlikes, report as spams, hide posts. It is important to take this metric into consideration as Facebook Algorithm scores Negative Feedback very high and helps in measuring the type of content

Speaking the right way to the right audienceContent is king only after you understand your audience

Trends Spotting

Facebook is a social network and, just like any interaction, the better informed you are about who you are socialising with, the more effective your networking

Facebook Analytics helps you dig deeper into your stream, learn about what sorts of conversations work best for you, what your most engaging posts have

in common, and exactly who you are sharing it with.

Summary

If you are spending time, and money on Facebook, you need to get results.

The best way to get results is through strategy created by insights from analytics.

Remember, Shares and Likes do not pay bills. Conversion/Sales do.

How may we help you?

Tokunbo AderibigbeOnline Accounts

tokunbo.aderibigbe@anakle.com